Senior Social Media Strategy Lead

Wpp Group; Miami (FL); On-site; USD 90,000 - 140,000; Full time

Job summary

Ogilvy in Miami is seeking a talented Social Media Strategist to translate campaign objectives into actionable social plans. The role emphasizes audience insights, platform performance, and cross-team collaboration to deliver compelling content and measurable results.

The ideal candidate brings 5+ years in social media strategy, expertise across Instagram, TikTok, Facebook, and emerging platforms, and experience with influencer marketing and community management.

Qualifications

• 5+ years of progressive experience in social media strategy.
• Expert-level knowledge of algorithms & best practices for major platforms.
• Experience managing influencer campaigns and community management.
• Proven ability to develop social content strategy including video, photography, and copy.
• Strong presentation of strategies and performance to clients and stakeholders.

Responsibilities

• Translate campaigns into strategic social media plans.
• Develop content strategies based on audience insights and trends.
• Create clear social briefs for creative teams.
• Establish KPIs and reporting frameworks for campaign components.
• Conduct ongoing research on platforms, formats, and audience behavior.
• Mentor junior social team members.
• Analyze performance data to optimize content and engagement strategies.
• Present strategy, results, and recommendations to internal teams and clients.

Skills

Social media strategy

Algorithm knowledge

Influencer marketing

Content strategy & copywriting

Analytics & reporting

Social listening

Tools

Brandwatch

Social media management tools

Job description

Ogilvy in Miami is seeking a talented Social Media Strategist to translate campaign objectives into actionable social plans. The role emphasizes audience insights, platform performance, and cross-team collaboration to deliver compelling content and measurable results.

The ideal candidate brings 5+ years in social media strategy, expertise across Instagram, TikTok, Facebook, and emerging platforms, and experience with influencer marketing and community management.