Senior Social Media Manager

New York Foundation for the Arts; New York (NY); On-site; USD 71,000; Full time

Job summary

A premier cultural institution, the New Museum seeks a Senior Social Media Manager to elevate its online presence across various platforms, including Instagram and TikTok. The role involves creating compelling content, engaging with communities, and analyzing performance metrics to enhance brand awareness and audience engagement. Ideal candidates will have a strong background in digital marketing, excellent communication skills, and a passion for contemporary art.

Benefits

Comprehensive benefits package

15 days of paid time off

8 sick days off

13 holidays

Qualifications

• 3-5 years experience in digital communications/marketing.
• Proven ability to implement social media marketing strategies.
• Excellent communication skills and follow-through.

Responsibilities

• Create engaging social media content to promote New Museum.
• Develop content calendar and manage social assets.
• Generate reports on social media activity and performance.

Skills

Digital Communications

Social Media Strategy

Content Creation

Community Management

Project Management

Analytics Tracking

Education

4-Year Degree

Tools

Sprout Social

Photoshop

Asana

Job description

$70,233 (Annual) Full Time Permanent Experienced (Non-Manager) 4-Year Degree

Non-Profit, Fine Arts, Museums/Hist. Societies, Marketing/Ad/Sales, Online/Technology

Description

Job Title: Senior Social Media Manager

Department: External Affairs

FLSA Status: Exempt

Employment Status: Full-Time

Union Position: Yes

Reports to: Director of Marketing and Digital Strategy

POSITION OVERVIEW

The Social Media Manager will manage all existing New Museum social media channels—Instagram (813K followers), Facebook (249K followers), X/Twitter (381K followers), and our newly launched TikTok account. Working closely with the Marketing and Communications teams, this role is responsible for a multi-channel program designed to elevate artist voices, promote New Museum exhibitions, events, and initiatives, and broaden New Museum brand awareness and affinity. A creative digital storyteller who is tapped into the latest social media trends and best practices, the Social Media Manager provides content development and production, community management, and analytics tracking and reporting. This position reports to the Director of Marketing and Digital Strategy and plays a key role in the Department of External Affairs which reports into the Deputy Director.

RESPONSIBILITIES

• Create world-class social media content designed to tell the story of the New Museum, increase brand awareness, provide potential visitors with clear and actionable value offers, including the promotion of exhibitions and events, and engage global audiences with institutional initiatives
• Develop and maintain content calendar, identifying key moments for storytelling and engagement, outlining and implementing appropriate timelines to ensure all deadlines are met; provide live coverage of Museum events as needed
• Contribute to production and delivery of digital content in collaboration and alignment with Digital Marketing Manager and Digital Content Producer; manage all social assets
• With the Director of Marketing and Digital Strategy, develop paid social media marketing strategies and execute campaigns
• Using Sprout Social, generate quarterly reports on social media activity, organic, and paid performance, and recommend actionable strategies for optimizing both paid and organic efforts across all channels
• Provide best-in-class community management, engaging with commentors, influencers, comparative brands, and partner institutions across all managed platforms, including identification, escalation, and remediation of problematic or sensitive comments or accounts

Work closely with the Department of External Affairs team and other departments

• to implement social media strategies for exhibitions, programs, NEW INC, membership events, New Museum Store and other institutional initiatives
• Collaborate across departments to source stories and field requests, providing content development, executing timely postings, and ensuring a balanced mix of content and messaging
• Stay on top of trends, and bring new ideas in social media and content marketing to the Marketing team
• Other duties as assigned related to digital marketing, digital content production, and/or other digital communications projects.

REQUIREMENTS:

• 3-5 years experience in digital communications/marketing with a strong focus on both organic and paid social media
• Proven ability to implement social media marketing strategies that increase brand awareness and engagement through the creation of multi-channel social media campaigns
• A self-starter with proven organizational and multitasking skills, the ability to take initiative, work independently, proactively, collaboratively, and effectively with a wide variety of stakeholders, timelines, and deadlines
• Excellent communication skills and follow-through, including professional writing, editing, and interviewing skills, with a background in content creation and distribution preferred
• Ability to navigate competing priorities, identify solutions, and communicate effectively with supervisor, colleagues, and stakeholders to achieve goals and meet deadlines
• Experience with project management tools (Asana a plus)
• Aptitude in technology platforms, digital content delivery channels, and social media listening/measuring tools
• Fluency with PC and Mac platforms, Photoshop, and social media publishing platforms, such as Sprout Social
• Interest in and knowledge of modern and contemporary art preferred
• Familiarity with Google and Meta Analytics preferred

We offer a full comprehensive benefits package that includes Medical, Dental, Vision, Employee Assistance Program (EAP), Flexible Spending Account (FSA), Health Reimbursement Program through the Difference Card, Commuter Benefits Program through the Difference Card, Voluntary Short Term Disability Plan and Long-Term Disability, Life Insurance, Retirement Plan, and other voluntary benefits.

Paid Time and Holidays Off

We offer full-time employees 15 days of paid time off, 8 sick days off and 13 holidays off as applicable through the fiscal year.

To Apply Please apply at the Museum’s Career Centre HERE.

We recognize that it is highly unlikely that someone meets 100% of the qualifications for a role. If much of this Job Description describes you, then please apply for this role.

ABOUT THE MUSEUM

The New Museum's mission is simply "New Art, New Ideas." Founded in 1977 by curator Marcia Tucker with a bold vision of presenting contemporary culture in a critical and scholarly context, the New Museum has been a leader among contemporary art museums for over 40 years and is among the most respected internationally for its risk-taking curatorial program. The New Museum is a center for exhibitions, information, and documentation about living artists from around the world, focusing on emerging and under-recognized voices, and providing a platform for the artists who are defining our cultural moment. In 2007, the New Museum made history with the inauguration of its first permanent building at 235 Bowery designed by the Tokyo-based firm SANAA. Since opening in its new location, over 4 million have visited or attended programs and events, and the Museum has 155 exhibitions featuring over 600 artists from 60+ countries in our galleries, as well as over 1,200 public programs ranging from live performances, conferences, residencies, screening, after-school programs, and family days.

With a current staff of approximately 155 people and an annual budget of $14.3M the museum is preparing for the start of construction of a new building adjacent to the current site. The new seven-story, 60,000 square foot building will include three floors of galleries, doubling the Museum’s exhibition space, along with additional space for the Museum’s many community and education programs, a permanent home for its cultural incubator NEW INC, as well as increased public amenities and improved vertical circulation.

For more information about the New Museum and its programs, please visit www.newmuseum.org.

Equal Opportunity Employer

The New Museum of Contemporary Art believes that all persons are entitled to Equal Employment Opportunity, and we do not discriminate against our staff members or applicants for employment because of race, creed, color, religion, national origin, gender identity and expression, sex, age, disability, marital status, political affiliation, sexual orientation, genetic information, or veteran or citizenship status provided they are qualified and meet the requirements for the job. The New Museum provides Reasonable Accommodation to candidates with Disabilities. All candidates hired must be vaccinated with the COVID vaccine.

How to apply

Please upload a cover letter and your resume HERE .