Senior Social Media Maker - B2B SaaS (YouTube & Reddit)

CWILL; Cary (NC); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

401(k)

PTO

Paid Holidays

Insurance

Job summary

CWILL is a post-purchase and retention suite built for Shopify & DTC brands. We are hiring someone to own social end to end: set the strategy, build the channels, and lead the function as it grows. Be clear on what this is: for the first stretch, you are the strategy and the execution.

You'll be writing, filming, posting, and in the comments yourself. You'll build the team out from there as the channels prove out. If you want to manage rather than make, this isn't the right fit.

Qualifications

• 5+ years in social media with track record you can show.
• Hands-on Reddit experience with credibility-building examples.
• YouTube experience with channel growth and retention focus.
• Senior but kept as a maker; active contributor.
• Fluent with AI tooling for content production and optimization.
• Excellent written English and authentic B2B SaaS voice.

Responsibilities

• Define channel strategy across LinkedIn, X, YouTube, Reddit and align with pipeline goals.
• Build YouTube from zero: format, cadence, production approach and storytelling.
• Engage credibly on Reddit communities where Shopify merchants talk.
• Improve organic visibility in AI search and get cited by AI assistants.
• Create a scalable content engine using AI tools, not just headcount.
• Report on reach, engagement, and pipeline impact; kill what doesn't work.

Skills

Social media strategy

YouTube channel growth

Reddit community management

Content production

AI tooling for content

English writing

Tools

YouTube Studio

Reddit moderation tools

Job description

CWILL is a post-purchase and retention suite built for Shopify & DTC brands. We are hiring someone to own social end to end: set the strategy, build the channels, and lead the function as it grows. Be clear on what this is: for the first stretch, you are the strategy and the execution.

You'll be writing, filming, posting, and in the comments yourself. You'll build the team out from there as the channels prove out. If you want to manage rather than make, this isn't the right fit.