Senior Social Media Manager, Content

Dartmouth College; Hanover (NH); Hybrid; USD 80,000 - 99,000; Full time

Job summary

Dartmouth College in Hanover, NH, seeks a Senior Social Media Manager, Content to lead the content calendar for the main accounts across Instagram, LinkedIn, TikTok, Threads, X, Bluesky and YouTube. You will coordinate contributors, set deadlines, and ensure timely publication while crafting posts.

You'll design and write posts, manage campaigns, and collaborate with campus partners, videographers, and editorial staff to produce engaging content that reflects Dartmouth's priorities and brand

Qualifications

• Bachelor’s degree or equivalent with 5+ years in social media, content, or communications.
• Strong project management skills with multi-piece content tracking and deadlines.
• Experience running a content/editorial calendar with many contributors.
• Experience coordinating work across teams (designers, videographers, partners) with clear briefs.
• Experience planning campaigns spanning several weeks from timeline to launch.
• Clear proactive communication to flag delays/risks early.
• Ability to balance daily posting with longer-term planning.
• Experience using tools like Trello and SproutSocial.
• Solid writing/editing with diverse audiences across platforms.
• Knowledge of Instagram, LinkedIn, TikTok, Threads, X, Bluesky, YouTube formats.

Responsibilities

• Owns content calendar and publishing schedule for Dartmouth’s main accounts.
• Manages weekly content planning and tracks posts from request to publishing.
• Sets deadlines for content, design, and video; follows up with contributors.
• Directs design/video requests and tracks completion.
• Keeps the Director informed about upcoming content and decisions needed.
• Maintains content request/approval/publishing process and suggests improvements.
• Guides social media interns and student video interns on assignments and deadlines.
• Writes post copy and selects visuals for each platform.
• Reviews performance data with the Data Analyst to shape future content.
• Represents the social team at video shoots and collaborates with campus partners.

Skills

Social media management

Content planning

Project management

Editorial calendar

Cross-team coordination

Campaign management

Writing and editing

Analytics

Platform knowledge

Education

Bachelor’s degree

Tools

Trello

SproutSocial

Job description

Position Details

Position Information

Posting date

11/05/2026

Open Until Filled

Yes

Position Number

1129738

Position Title

Senior Social Media Manager, Content

Hiring Range Minimum

$79,500

Hiring Range Maximum

$99,400

Union Type

Not a Union Position

SEIU Level

Not an SEIU Position

FLSA Status

Exempt

Employment Category

Regular Full Time

Scheduled Months per Year

12

Scheduled Hours per Week

40

Location of Position

Hanover, NH

Remote Work Eligibility?

Hybrid

Is this a term position?

No

If yes, length of term in months.

NA

Is this a grant funded position?

No

Position Purpose

The Social Media Manager, Content, plans and runs the contentcalendar for Dartmouth’s main social media accounts. Reporting tothe Director of Social Strategy and Digital Engagement, the managerkeeps content moving from idea to publication across Dartmouth’saccounts on Instagram, LinkedIn, TikTok, Threads, X, Bluesky, andYouTube, and coordinates the people and pieces that go into eachpost and campaign. This role is for a highly organized planner and coordinator who isalso a talented content creator. The manager tracks every plannedpost and campaign, sets deadlines, follows up with contributors,and makes sure content is ready on time. The manager also designs,writes, and publishes posts. The manager works closely with the Social Media Manager, Community;the Senior Social Media Manager, Executive Presidential and Video,who leads planning and editing with the video team; the Motion andSocial Designer; and campus partners who contribute stories andassets. The manager represents the social team in person at videoshoots and works with the Data Analyst for Web and Social Media, tounderstand what is working.

Required Qualifications - Education and Yrs Exp

Bachelors or equivalent combination of education andexperience

Required Qualifications - Skills, Knowledge and Abilities

• Bachelor’s degree plus 5 or more years of experience in socialmedia, content, or communications, including planning andcoordinating content for an organization’s or brand’s socialaccounts, or an equivalent combination of education andexperience.
• Strong project management skills, including tracking manypieces of content at different stages, setting deadlines, andfollowing up so work stays on schedule.
• Experience running a content or editorial calendar with manycontributors.
• Experience coordinating work across teams, such as designers,videographers, campus partners, and reviewers, including writingclear requests and briefs.
• Experience planning and managing campaigns that run overseveral weeks, from timeline to launch.
• Clear, proactive communication, including flagging delays andrisks early.
• Ability to balance daily posting with longer-term planning, andto adjust quickly when priorities change.
• Experience with project management or workflow tools such asTrello, and social media management tools such as SproutSocial.
• Solid writing and editing skills, with samples that showwriting for different audiences and platforms.
• Current knowledge of Instagram, LinkedIn, TikTok, Threads, X,Bluesky, and YouTube, including formats and how each platform ischanging.
• Sound judgment about when a post is ready to publish and whenit needs a second review.
• Experience using analytics to decide what to post.
• Commitment to fostering an inclusive and diverseenvironment.

Preferred Qualifications

• Experience in higher education or another complex organizationwith many stakeholders.
• Experience setting up or improving a content workflow, requestprocess, or approval process.
• Experience with campaigns for major moments such ascommencements, admissions cycles, or rankings announcements.
• Experience planning short-form video for social media.

Department Contact for Recruitment Inquiries

Erin Supinka

Department Contact Phone Number

[e-mail]

Department Contact for Cover Letter and Title

Erin Supinka, Director of Social Strategy and DigitalEngagement

Equal Opportunity Employer

Dartmouth College is an equal opportunity employer under federallaw. We prohibit discrimination on the basis of race, color,religion, sex, age, national origin, sexual orientation, genderidentity or expression, disability, veteran status, marital status,or any other legally protected status. Applications are welcomefrom all.

Background Check

Employment in this position is contingent upon consent to andsuccessful completion of a pre-employment background check, whichmay include a criminal background check, reference checks,verification of work history, conduct review, and verification ofany required academic credentials, licenses, and/or certifications,with results acceptable to Dartmouth College. A criminal convictionwill not automatically disqualify an applicant from employment.Background check information will be used in a confidential,non-discriminatory manner consistent with state and federallaw.

Is driving a vehicle (e.g. Dartmouth vehicle or off roadvehicle, rental car, personal car) an essential function of thisjob?

Preferred, but not required

Special Instructions to Applicants

Dartmouth College has a Tobacco-Free Policy. Smoking and the use oftobacco-based products (including smokeless tobacco) are prohibitedin all facilities, grounds, vehicles or other areas owned, operatedor occupied by Dartmouth College with no exceptions. For details,please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy

Key Accountabilities

Content Planning and Coordination

• Owns the content calendar and publishing schedule for Dartmouth’s main accounts.
• Runs the team’s weekly content planning, and tracks each postfrom request through approval and publishing.
• Sets deadlines for content, design, and video, and follows upwith contributors to keep work on schedule.
• Sends design and video requests through the team’s sharedrequest list, and tracks them until they are complete.
• Keeps the Director informed about upcoming content, work thatis at risk, and decisions that are needed.
• Maintains the team’s process for content requests, approvals,and publishing, and recommends improvements.
• Guides social media interns, including student video interns,on content assignments and deadlines.

Percentage Of Time

40%

Creating, Writing, and Publishing

• Writes post copy, chooses/develops visuals, and prepares postsfor each platform.
• Makes day-to-day decisions about timing, tone, and platform forroutine posts, and brings sensitive posts to the Director forreview.
• Supports time-sensitive institutional content, includingoccasional evenings and weekends.
• Reviews performance with the Data Analyst for Web and SocialMedia and uses the results to shape future content.

Percentage Of Time

30%

Campus Collaboration and Shoots

• Works with campus partners to find stories, moments, andassets, and agree on timelines for what they will provide.
• Represents the social team at video shoots for Dartmouth’s mainaccounts, working from shot lists prepared with the Senior SocialMedia Manager.
• Attends campus events to capture content, some of which takeplace outside regular working hours.
• Works with the Social Media Manager, Community, so that postsreflect what audiences are saying and asking.

Percentage Of Time

15%

Campaigns and New Formats

• Plans and manages campaigns for major moments, includingCommencement, admissions, rankings, and priorities such as theCenter for Career Design and AI at Dartmouth, with clear timelines,assignments, and approvals.
• Follows platform trends, recommends new approaches, and testsnew formats.

Percentage Of Time

15%

Demonstrates professionalism and collegiality through actions,interactions, and communications with others appropriate to anenvironment that is welcoming to all.

Performs other duties as assigned.

Supplemental Questions

1. * How did you learn about this employment opportunity?
   • Current Dartmouth employee (Please specify full namebelow)
   • Word of mouth
   • Mentioned on social, digital, or print media (e.g. LinkedInfeed, VOX, Valley News, listserv)
   • [e-mail] email outreach (includes Job Alertnotifications, marketing emails from Talent Acquisition)
   • Recruiter (Please specify full name or event below)
   • abilityJOBS
   • Chronicle of Higher Education
   • Glassdoor
   • Handshake
   • HigherEdJobs
   • HigherEdMilitary
   • Indeed
   • Inside Higher Ed
   • LinkedIn’s Job Board
   • RecruitMilitary
   • Dartmouth’s Job Board (searchjobs.dartmouth.edu)
   • Other (Please specify below)
2. If you would like to add more information to your answer,please specify here:(Open Ended Question)

Documents Needed to Apply

Required Documents

1. Resume
2. Cover Letter