Senior Social Media Content Creator

General Motors; United States; Remote; USD 70,000 - 95,000; Full time

Job summary

General Motors is seeking a Senior Social Media Content Creator to enhance their digital presence across platforms like TikTok and Instagram. This role involves conceptualizing and producing innovative content while mentoring junior team members, driving brand engagement, and integrating emerging social trends.

Qualifications

• At least 5 years in social media content creation, video production, or editing.
• Strong portfolio for Instagram and TikTok with demonstrated engagement.
• Comfortable and energetic in front of the camera.

Responsibilities

• Independently produce high-quality, platform-optimized content for social media.
• Lead content production during key shoots and events.
• Collaborate with junior team members and strategists to align content efforts.

Skills

Social Media Mastery

Content Creation

Video Production

Editing Skills

Project Management

Education

Bachelor's degree

Tools

Adobe Premiere Pro

Photoshop

CapCut

Job description

Remote/Hybrid: This role is based REMOTE but if you live within a 50-mile radius of Warren, MI - Cadillac Tower you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.

Submission : Along with your resume, please include a link to your active social media channel displaying your portfolio of content creation and social executional capabilities (brand, outlet or personal content), on your resume or application materials.

Overview:
We are looking for a highly skilled and dynamic Senior Social Media Content Creator to join the GM Social Media & Global Marketing team at a leading vehicle brand in our portfolio. With proven leadership experience in social media content creation and brand storytelling, you will take the lead in conceptualizing, producing, and executing innovative and engaging content for TikTok, Instagram, YouTube Shorts, and other key platforms. You will work independently, and with brand strategists to elevate the brand's digital presence, creating content that resonates with a broad audience while staying at the forefront of trends and cultural shifts. As a Senior Content Creator, you will also play a key role collaborating with junior team members and contributing to the strategic direction of the content calendar.

Key Responsibilities:

• Content Creation & Strategy: Independently conceive, shoot, edit, and produce high-quality, platform-optimized content that amplifies brand presence across social platforms (TikTok, Instagram, YouTube Shorts, etc.).

• On-Screen Representation: Act as a confident and engaging on-screen talent for brand videos, creating authentic, compelling stories that align with the brand voice and resonate with our audience.

• Leadership & Mentorship: Collaborate with the Social Media Strategist to lead the organic content calendar, while mentoring junior team members and supporting their content creation efforts.

• Trend Integration & Innovation: Drive trend-forward content and identify emerging social media opportunities. Stay ahead of industry trends, content formats, and audience preferences to consistently deliver engaging material.

• Cross-Functional Collaboration: Work closely with internal marketing, social strategy, and agency teams to develop fresh, creative content ideas and execute them seamlessly across platforms.

• Platform Optimization & Engagement: Ensure all content is optimized for each platform to maximize audience engagement, keeping in mind specific format requirements and audience behavior.

• Event & Campaign Coverage: Lead content production during key shoots and events, managing end-to-end content creation, including capturing content live and editing it for fast turnaround.

• Performance Tracking & Growth: Focus on driving measurable results, improving social media metrics, and increasing brand engagement across social channels through high-quality, shareable content.

Qualifications:

• Experience: 5+ years in social media content creation, video production, or editing for a brand, publisher, or self contracted creator. Experience leading content strategies and creating content independently for brands or clients.

• Portfolio: A strong portfolio showcasing innovative work on Instagram and TikTok, including a demonstrated ability to drive engagement and reach.

• On-Camera Expertise: Comfortable and energetic in front of the camera (ideal), bringing a distinctive personality to brand content even if from 'behind the lens'.

• Social Media Mastery: Deep knowledge of platform-specific strategies, trends, and creative best practices. Ability to adapt to changes and innovate with new trends.

• Technical Skills: Advanced proficiency in video capture and editing software, including Adobe Premiere Pro, Photoshop, CapCut, and other editing tools.

• Project Management: Exceptional ability to manage multiple content creation projects, ensuring timely delivery and alignment with broader marketing objectives.

• Education : Bachelors degree required.

• Travel : up to 50%+