Senior Social Media Campaigns & Content Lead

National Geographic; Washington (District of Columbia); On-site; USD 114,000 - 157,000; Full time

Job summary

National Geographic is seeking a Senior Manager, Social Media to guide creative campaigns for Editorial content and TV programming. You will partner with Editorial, Content, Marketing, PR, and external teams to plan, produce, and optimize social strategies that boost subscriptions and audience growth.

You will lead end-to-end production of social-first content, mentor a team, and explore creator-first initiatives while maintaining brand integrity and audience relevance across platforms.

Qualifications

• 7+ years in social media strategy and marketing for large brands or media portfolios.
• Proven ability to develop data-driven social strategies that grow audience and brand impact.
• Experience launching creator-led franchises or large‑scale digital content initiatives.
• Strong understanding of creator economy and platform ecosystems.
• Proven leadership across editorial, marketing, creative, and external partners.
• Experience managing external partners and agencies, with performance reporting.

Responsibilities

• Lead social strategy for Editorial content and TV programming from planning to launch.
• Partner with Editorial, Content, Marketing, PR, Paid Media, and Partnerships to align campaigns.
• Direct hands-on production of social-first content including talent interviews and on-set direction.
• Develop creator-first campaigns and innovative experiences across owned and earned channels.
• Drive testing, measurement, and optimization using data and analytics.
• Build and lead a high-performing social team and scalable processes.

Skills

Social media strategy

Campaign leadership

Data-driven marketing

Creator economy

Cross-functional leadership

Analytics & reporting

Storytelling & content strategy

Education

Bachelor’s degree in Marketing or related field

Tools

AirTable

Asana

Job description

National Geographic is seeking a Senior Manager, Social Media to guide creative campaigns for Editorial content and TV programming. You will partner with Editorial, Content, Marketing, PR, and external teams to plan, produce, and optimize social strategies that boost subscriptions and audience growth.

You will lead end-to-end production of social-first content, mentor a team, and explore creator-first initiatives while maintaining brand integrity and audience relevance across platforms.