Senior Social Media Architect for Audience Growth

B&H Photo Video; New York (NY); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

On-site work at B&H Creators

Job summary

B&H Creators, based in New York, seeks a Senior Social Media Strategist to lead planning, programming, and performance across our social ecosystem. You will shape voice, build audiences, and translate analytics into measurable growth across YouTube, Instagram, TikTok, LinkedIn, Threads, X, and emerging channels.

The role blends strategy, storytelling, data analysis, and production, requiring 5+ years of experience and a passion for the creator economy.

Qualifications

• Minimum of 5 years of professional experience managing social media strategy for a brand, publisher, media company, agency, or creator-focused organization.
• Proven experience growing large social audiences through strategic programming and content development.
• Deep understanding of platform algorithms, audience development, and content optimization.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Experience creating executive-level reporting and presenting campaign performance.
• Extensive experience with YouTube Analytics, Instagram Insights, TikTok Analytics, and other native reporting platforms.
• Strong editorial judgment and excellent instincts for audience-first content.
• Exceptional project management and organizational skills with the ability to manage multiple campaigns and deadlines.

Responsibilities

• Own the social media strategy across all B&H Creators platforms
• Develop and maintain a comprehensive content calendar aligned with events, partnerships, and marketing initiatives
• Build content franchises that drive audience growth, engagement, and retention
• Analyze platform performance and audience behavior to optimize programming decisions
• Create monthly and quarterly performance reports with actionable recommendations
• Establish KPIs, benchmarks, and success metrics across all platforms
• Develop platform-specific strategies to maximize reach and community growth
• Write, manage, and optimize newsletters for audience growth and engagement
• Oversee publishing schedules and maintain brand voice and quality

Skills

Social media strategy

Audience growth

Analytics reporting

Content programming

Newsletter writing

Editorial judgment

Project management

YouTube/Instagram/TikTok

Tools

Sprout Social

Hootsuite

Later

Buffer

Job description

B&H Creators, based in New York, seeks a Senior Social Media Strategist to lead planning, programming, and performance across our social ecosystem. You will shape voice, build audiences, and translate analytics into measurable growth across YouTube, Instagram, TikTok, LinkedIn, Threads, X, and emerging channels.

The role blends strategy, storytelling, data analysis, and production, requiring 5+ years of experience and a passion for the creator economy.