Senior Social Marketing Lead for Global Education

Google LLC; San Francisco (CA); Presencial; USD 171.000 - 247.000; Jornada completa

Descripción de la vacante

Google LLC is seeking a senior social marketing leader to shape and execute a global social strategy across education-focused initiatives. You will drive social campaigns, craft compelling copy, program channels, and accelerate paid social efforts for diverse student and educator segments.

You will build robust analytics, listening frameworks, and A/B testing to continuously improve engagement and attribution, while coordinating with creators, influencers, and ambassadors to extend organic reach.

Formación

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in marketing across multiple fields.
• 4 years of experience in social marketing.

Responsabilidades

• Develop and execute a global social marketing strategy across multiple platforms aligned with Education priorities.
• Lead social-first campaign creation, social copy, channel programming, and paid social across segments.
• Establish social analytics, social listening, and A/B testing to optimize engagement.
• Build creator, influencer, and ambassador strategies to co-create short-form video content that expands reach.
• Manage specialized social agencies and cross-functional teams to ensure quality and safety.

Conocimientos

Marketing experience (9 years)

Social marketing experience (4 years)

Educación

Bachelor's degree or equivalent practical experience

Descripción del empleo

Google LLC is seeking a senior social marketing leader to shape and execute a global social strategy across education-focused initiatives. You will drive social campaigns, craft compelling copy, program channels, and accelerate paid social efforts for diverse student and educator segments.

You will build robust analytics, listening frameworks, and A/B testing to continuously improve engagement and attribution, while coordinating with creators, influencers, and ambassadors to extend organic reach.