Senior Social & Experiential Marketing Lead

Padel39; Austin (TX); On-site; USD 85,000 - 125,000; Full time

Job summary

Padel39 Social & Experiential Marketing Manager in Austin, TX oversees social media strategy and experiential marketing across all club locations. The role leads social strategy for the brand and club accounts, planning and producing tier-1 events that bring the community together IRL.

The position bridges social, content, events, partnerships and community, delivering energy at each club and generating scalable content while ensuring posts drive engagement and attendance.

Qualifications

• 3+ years of experience in social media and/or experiential marketing, ideally in sports, lifestyle, hospitality or consumer brands.
• Proven track record owning social strategy and execution for multiple accounts with measurable growth.
• Hands-on experience planning and producing events end to end, including vendor management and budgets.
• Experience managing influencer, creator or brand ambassador programs.
• Strong content skills: shoot and edit short-form video and photos, and brief/direct creators and photographers.
• Fluency with social analytics and reporting tools, turning data into decisions.
• Track record of sourcing and managing brand partnerships or sponsorships.
• Exceptional organization to handle multiple calendars, events and stakeholders.
• Collaborative, people-first approach working with hospitality, operations and creative teams.
• Availability for evenings, weekends and travel between club locations.

Responsibilities

• Build and own the social strategy for the PADEL39 brand account and club-specific accounts.
• Own social and event content calendars, aligning with programming, launches, partnerships and seasonal moments.
• Execute calendar with consistent cadence across Instagram, TikTok, Facebook and emerging platforms (feed, Reels, Stories, Live).
• Recruit, manage and grow influencer/brand ambassador roster with briefs, deliverables and approvals.
• Lead social community management: respond to comments/DMs and turn followers into members.
• Report on performance and turn analytics into actionable insights for strategy adjustments.
• Capture social content at events and on-site across clubs; brief creators and photographers with shot lists.
• Edit and post-produce content for social with focus on short-form video and trends.
• Partner with design/creative teams to develop campaigns and post-event playbooks for repeatable success.
• Design experiences with content in mind to extend event life beyond day-of.

Skills

Social strategy

Experiential marketing

Event planning

Influencer programs

Content creation

Analytics & reporting

Brand partnerships

Project management

Team collaboration

Job description

Padel39 Social & Experiential Marketing Manager in Austin, TX oversees social media strategy and experiential marketing across all club locations. The role leads social strategy for the brand and club accounts, planning and producing tier-1 events that bring the community together IRL.

The position bridges social, content, events, partnerships and community, delivering energy at each club and generating scalable content while ensuring posts drive engagement and attendance.