Field Marketing Lead — Brand Activator & Community Builder

Be LOVE™; Austin (TX); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Base salary: $80k–$90k

Benefits package

Growth opportunities

Job summary

Be LOVE, powered by LOVE LLC, seeks a Field Marketing Manager in Austin to translate national brand strategy into local activations that spark trial and loyalty. You’ll lead sampling programs, build partnerships, and manage brand ambassadors while collaborating with Sales and distributors to maximize impact.

This role requires 5+ years in grassroots or experiential marketing, plus 3+ years leading teams, and deep knowledge of local events.

Qualifications

• 5+ years of grassroots, experiential, or brand marketing experience.
• 3+ years of experience effectively managing small teams.
• Deep knowledge of local events, culture, and community engagement.
• Strong planning, organization, communication, and project management skills.
• Experience in CPG or food & beverage is a plus.

Responsibilities

• Bring BE LOVE’s 360° marketing strategy to life locally through thoughtful planning and flawless execution.
• Design and execute dynamic sampling programs and brand activations that drive trial, awareness, and word-of-mouth.
• Build authentic relationships with local influencers, community organizations, media partners, and like-minded brands.
• Identify, negotiate, and execute local sponsorships and partnerships that align with our mission and values.
• Analyze activations and events to measure impact, learnings, and ROI.
• Recruit, hire, train, and lead a high-energy team of Brand Ambassadors.
• Collaborate closely with Sales and distributor partners to align goals and maximize in-store and community impact.
• Own your annual market marketing plan, including budgeting, forecasting, and execution.
• Manage day-to-day market logistics, including warehouses, vehicles, assets, ambassadors and inventory.
• Track and submit reports, recaps, invoices, and expenses accurately and on time.
• Set clear goals, provide direction and resources, and recognize wins along the way.

Skills

Grassroots marketing

Team leadership

Event planning

Communication

Travel readiness

Job description

Be LOVE, powered by LOVE LLC, seeks a Field Marketing Manager in Austin to translate national brand strategy into local activations that spark trial and loyalty. You’ll lead sampling programs, build partnerships, and manage brand ambassadors while collaborating with Sales and distributors to maximize impact.

This role requires 5+ years in grassroots or experiential marketing, plus 3+ years leading teams, and deep knowledge of local events.