Senior Social Creative & Experiential Lead

Fooh; Pittsburgh, Northern (Allegheny County, KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Duolingo seeks a social-native creative to transform trends, memes, and cultural moments into breakthrough ideas across social, experiential, OOH, partnerships, events, and more. You’ll be part content creator, copywriter, and art director, fluent in internet culture, able to move fast and deliver strong feedback to peers.

You’ll collaborate with Brand Marketing Studio and social teams to shape voice, visual language, and storytelling across platforms, from TikTok to YouTube, ensuring timely,

Qualifications

• 7+ years of experience creating culturally relevant work for social platforms, brands, agencies, media companies or your own audience.
• A portfolio that demonstrates social-native thinking, strong concepts and excellent creative craft.
• Deep fluency in internet culture and an instinct for distinguishing an emerging opportunity from a dying trend.
• A clear point of view on what great social creative looks like now and where it’s going next.
• Strong copywriting skills and a sharp eye for art direction, design and visual storytelling.
• Expertise in short-form video, including concepting, directing and getting the work made.
• Experience turning cultural insights into ideas beyond social posts, such as experiential activations, earned-media stunts, OOH, products or partnerships.
• Experience giving direct, useful creative feedback that helps other creators improve their ideas and execution.

Responsibilities

• Turn social moments into ideas that move beyond the feed, including stunts, billboards, products, mascot appearances, partnerships, pop-ups and more
• Provide clear, actionable feedback to social content creators, helping make their work more ownable, culturally relevant and true to Duolingo
• Develop and ship ambitious creative on internet timelines, often moving from opportunity to execution within one or two weeks
• Identify validated trends, memes, fandoms and cultural moments where Duolingo can play a meaningful and unexpected role
• Create original social-native content yourself when the strongest idea is still a great post, video or meme
• Help steward and evolve Duolingo’s distinctive voice, visual language, characters and sense of humor across TikTok, Instagram, YouTube, X and emerging platforms
• Work closely with social, brand marketing, design, production, PR, partnerships and legal to determine what we can make and how quickly we can make it
• Present ideas clearly and persuasively, from a fast Slack pitch to a fully developed creative deck
• Raise the creative standard of our daily social work while spotting opportunities with business impact and award-winning potential

Skills

Social-native thinking

Copywriting

Art direction

Video production

Cultural relevance

Feedback to creators

Job description

Duolingo seeks a social-native creative to transform trends, memes, and cultural moments into breakthrough ideas across social, experiential, OOH, partnerships, events, and more. You’ll be part content creator, copywriter, and art director, fluent in internet culture, able to move fast and deliver strong feedback to peers.

You’ll collaborate with Brand Marketing Studio and social teams to shape voice, visual language, and storytelling across platforms, from TikTok to YouTube, ensuring timely,