Senior Social Creative & Culture Lead

Duolingo; New York (NY); On-site; USD 143,000 - 193,000; Full time

Benefits offered by this job

Benefits overview available

Job summary

Duolingo is seeking a social-native creative to transform trends into breakthrough ideas across social channels, OOH, partnerships and experiential activations. You’ll be part content creator, copywriter and art director, fluent in internet culture, delivering fast, sharp feedback and bold ideas.

The role blends strategic thinking with hands-on creation, collaborating with teams across social, brand, design, production, PR and partnerships.

Qualifications

• 7+ years of experience creating culturally relevant work for social platforms.
• Portfolio demonstrates social-native thinking, strong concepts and creative craft.
• Fluency in internet culture and ability to spot emerging opportunities.
• Clear point of view on what great social creative looks like now and next.
• Strong copywriting, art direction, and visual storytelling.
• Expertise in short-form video: concepting, directing and producing.
• Experience turning cultural insights into ideas beyond posts (experiential, OOH, partnerships).
• Ability to give direct, useful creative feedback to other creators.
• Operates at both strategic and hands-on levels; collaborative mindset.
• Willing to relocate to Pittsburgh, PA or New York, NY.

Responsibilities

• Turn social moments into ideas that go beyond the feed, including stunts, billboards, products and partnerships.
• Provide clear, actionable feedback to creators, ensuring work is ownable and culturally relevant.
• Develop and ship ambitious creative on internet timelines with fast-paced execution.
• Identify trends, memes, fandoms, and cultural moments for meaningful Duolingo roles.
• Create original social-native content when the strongest idea is a post, video or meme.
• Evolve Duolingo’s voice, visual language, characters and humor across platforms.
• Collaborate with social, brand marketing, design, production, PR, partnerships and legal.
• Present ideas clearly, from Slack pitches to comprehensive creative decks.
• Raise the creative standard and spot opportunities with business impact and awards.

Skills

Portfolio demonstration

Social-native thinking

Copywriting

Art direction

Short-form video

Trend identification

Feedback skills

Strategic & hands-on

Collaboration

Relocation flexibility

Job description

Duolingo is seeking a social-native creative to transform trends into breakthrough ideas across social channels, OOH, partnerships and experiential activations. You’ll be part content creator, copywriter and art director, fluent in internet culture, delivering fast, sharp feedback and bold ideas.

The role blends strategic thinking with hands-on creation, collaborating with teams across social, brand, design, production, PR and partnerships.