Senior Creative, Social

Duolingo; Pittsburgh (Allegheny County); On-site; USD 143,000 - 193,000; Full time

Benefits offered by this job

Equity compensation

Job summary

Duolingo is seeking a social-native creative to transform trends into breakthrough ideas across social, experiential, OOH, partnerships, events, and culture. You’ll be part content creator, copywriter, and art director, fluent in internet culture and able to move fast from opportunity to execution.

You will join the Brand Marketing Studio, collaborate with social, design, production, and legal teams, and shape Duolingo’s distinctive voice across TikTok, Instagram, YouTube, X and emerging

Qualifications

• Portfolio showing work that made people stop scrolling and ideas too big for the feed.
• Portfolio demonstrates social-native thinking, strong concepts and craft.
• Deep fluency in internet culture and instinct for opportunities.
• Clear point of view on what great social creative looks like now and next.
• Strong copywriting skills and eye for art direction and storytelling.
• Expertise in short-form video: concepting, directing and production.
• Experience turning cultural insights into broader ideas beyond social posts.
• Ability to give direct, useful feedback to improve ideas and execution.
• Able to operate at strategic and hands-on levels; not too senior to make things.
• Strong taste, low ego; collaborate to improve the work.
• Willingness to relocate to Pittsburgh, PA or New York, NY

Responsibilities

• Turn social moments into ideas that move beyond the feed, including stunts, billboards, products and partnerships.
• Provide clear, actionable feedback to social content creators to improve ownership and relevance.
• Develop and ship ambitious creative on internet timelines, often within one to two weeks.
• Identify trends, memes and cultural moments where Duolingo can play a meaningful role.
• Create original social-native content when a post, video or meme is strongest.
• Help evolve Duolingo's voice, visual language, characters and humor across platforms.
• Collaborate with social, brand marketing, design, production, PR, partnerships and legal.
• Present ideas clearly from Slack pitches to detailed creative decks.
• Raise the creative standard of daily social work with business-impact opportunities.

Skills

Social-native thinking

Copywriting

Art direction

Visual storytelling

Short-form video

Creative feedback

Collaboration

Strategic thinking

Job description

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role...

Duolingo’s social channels have become a cultural phenomenon. Now we’re looking for a social-native creative who can take our speed-of-culture thinking beyond the feed and into the real world.

You’ll join Duolingo’s Brand Marketing Studio and work closely with our social team to transform trends, memes and cultural moments into breakthrough ideas across social, experiential, OOH, partnerships, events, and unexpected corners of culture.

You’re part content creator, part copywriter, part art director, and deeply fluent in the internet. You can make something yourself when speed matters, develop a bigger idea when the opportunity deserves it and give sharp feedback that makes other creators’ work more ownable, timely and unmistakably Duolingo.

You will...

• Turn social moments into ideas that move beyond the feed, including stunts, billboards, products, mascot appearances, partnerships, pop-ups and more
• Provide clear, actionable feedback to social content creators, helping make their work more ownable, culturally relevant and true to Duolingo
• Develop and ship ambitious creative on internet timelines, often moving from opportunity to execution within one or two weeks
• Identify validated trends, memes, fandoms and cultural moments where Duolingo can play a meaningful and unexpected role
• Create original social-native content yourself when the strongest idea is still a great post, video or meme
• Help steward and evolve Duolingo’s distinctive voice, visual language, characters and sense of humor across TikTok, Instagram, YouTube, X and emerging platforms
• Work closely with social, brand marketing, design, production, PR, partnerships and legal to determine what we can make and how quickly we can make it
• Present ideas clearly and persuasively, from a fast Slack pitch to a fully developed creative deck
• Raise the creative standard of our daily social work while spotting opportunities with business impact and award-winning potential

You have...

The most important thing you’ll bring to this interview is your portfolio. We want to see work that made people stop scrolling and ideas too big to stay in the feed.

Beyond that, you have:

• 7+ years of experience creating culturally relevant work for social platforms, brands, agencies, media companies or your own audience
• A portfolio that demonstrates social-native thinking, strong concepts and excellent creative craft
• Deep fluency in internet culture and an instinct for distinguishing an emerging opportunity from a dying trend
• A clear point of view on what great social creative looks like now and where it’s going next
• Strong copywriting skills and a sharp eye for art direction, design and visual storytelling
• Expertise in short-form video, including concepting, directing and getting the work made
• Experience turning cultural insights into ideas beyond social posts, such as experiential activations, earned-media stunts, OOH, products or partnerships
• Experience giving direct, useful creative feedback that helps other creators improve their ideas and execution
• The ability to operate at both the strategic and hands-on level; you’re not too senior to make things
• Strong taste, low ego, and the ability to make the work better through collaboration
• The ability to work from or relocate to Pittsburgh, PA or New York, NY

Exceptional candidates will have...

• Experience working across both in-house and agency or studio environments
• A genuine obsession with Duolingo’s mission, product and characters

The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation. We encourage you to talk with your recruiter for more information related to compensation for this role!

Salary Range: $142,800 — $193,200 USD

Benefits: Take a peek at how we care for our employees' holistic well-being with our benefits here.

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Accommodations: We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact [e-mail].

Equal Employment Opportunity: Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.