Senior Social Creative & Culture Architect

Duolingo; Pittsburgh (Allegheny County); On-site; USD 143,000 - 193,000; Full time

Benefits offered by this job

Equity compensation

Job summary

Duolingo is seeking a social-native creative to transform trends into breakthrough ideas across social, experiential, OOH, partnerships, events, and culture. You’ll be part content creator, copywriter, and art director, fluent in internet culture and able to move fast from opportunity to execution.

You will join the Brand Marketing Studio, collaborate with social, design, production, and legal teams, and shape Duolingo’s distinctive voice across TikTok, Instagram, YouTube, X and emerging

Qualifications

• Portfolio showing work that made people stop scrolling and ideas too big for the feed.
• Portfolio demonstrates social-native thinking, strong concepts and craft.
• Deep fluency in internet culture and instinct for opportunities.
• Clear point of view on what great social creative looks like now and next.
• Strong copywriting skills and eye for art direction and storytelling.
• Expertise in short-form video: concepting, directing and production.
• Experience turning cultural insights into broader ideas beyond social posts.
• Ability to give direct, useful feedback to improve ideas and execution.
• Able to operate at strategic and hands-on levels; not too senior to make things.
• Strong taste, low ego; collaborate to improve the work.
• Willingness to relocate to Pittsburgh, PA or New York, NY

Responsibilities

• Turn social moments into ideas that move beyond the feed, including stunts, billboards, products and partnerships.
• Provide clear, actionable feedback to social content creators to improve ownership and relevance.
• Develop and ship ambitious creative on internet timelines, often within one to two weeks.
• Identify trends, memes and cultural moments where Duolingo can play a meaningful role.
• Create original social-native content when a post, video or meme is strongest.
• Help evolve Duolingo's voice, visual language, characters and humor across platforms.
• Collaborate with social, brand marketing, design, production, PR, partnerships and legal.
• Present ideas clearly from Slack pitches to detailed creative decks.
• Raise the creative standard of daily social work with business-impact opportunities.

Skills

Social-native thinking

Copywriting

Art direction

Visual storytelling

Short-form video

Creative feedback

Collaboration

Strategic thinking

Job description

Duolingo is seeking a social-native creative to transform trends into breakthrough ideas across social, experiential, OOH, partnerships, events, and culture. You’ll be part content creator, copywriter, and art director, fluent in internet culture and able to move fast from opportunity to execution.

You will join the Brand Marketing Studio, collaborate with social, design, production, and legal teams, and shape Duolingo’s distinctive voice across TikTok, Instagram, YouTube, X and emerging