Senior Social Copywriter: Platform-Native Narratives

M Booth; New York (NY); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Professional growth

Health care

401(k) plan

PTO & holidays

Family leave

Commuter benefits

Job summary

M Booth is seeking a Senior Creative Copywriter to join our Creative Team supporting the Google account in New York. This writer’s role centers on human-centric storytelling, working with art directors and motion animators to craft distinctive, platform-native scripts that engage audiences.

You’ll shape editorial voice across social platforms, translate complex brand strategies into native dialogue, and brainstorm bold social campaigns with a collaborative team. Hybrid work in NYC is available.

Qualifications

• 5-7 years of creative copywriting experience in a creative agency, social-first publisher, or brand-side creative team.
• Portfolio with bold social media campaigns and platform-native videos.
• Understanding of social video pacing and natural dialogue for creators.
• Fluency across TikTok, Instagram, YouTube, LinkedIn, Meta, and X.
• Excellent time-management and ability to meet tight deadlines.
• Passion for human-centric writing and storytelling.

Responsibilities

• Concept and write social-first video scripts for TikTok, Reels, YouTube Shorts.
• Adapt tone and voice to fit brand strategies.
• Partner with designers, strategists, and creative directors.
• Write scroll-stopping headlines and engaging social scripts.
• Mine cultural insights and translate to timely opportunities.
• Present and defend copy to internal teams and clients.
• Collaborate within a pod of designers, editors, and art directors.

Skills

Creative copywriting

Social-first campaigns

Storytelling

Platform-native scripts

Job description

M Booth is seeking a Senior Creative Copywriter to join our Creative Team supporting the Google account in New York. This writer’s role centers on human-centric storytelling, working with art directors and motion animators to craft distinctive, platform-native scripts that engage audiences.

You’ll shape editorial voice across social platforms, translate complex brand strategies into native dialogue, and brainstorm bold social campaigns with a collaborative team. Hybrid work in NYC is available.