Senior Social Content Strategist — Brand Growth & Amplification

Gusto; Denver (CO); Hybrid; USD 130,000 - 180,000; Full time

Job summary

Gusto in Denver is hiring a Social Content Strategist to own the brand's organic social strategy across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook.

You will lead day-to-day content strategy, coordinate with the Head of Social, an Influencer Lead, and our social media agency, while aligning with brand voice and content pillars.

The role involves partnering with leadership on executive amplification, driving paid hybrids, and reporting performance to marketing leadership.

Qualifications

• 7+ years managing organic social media for a consumer or B2B brand.
• Experience managing an external creative or content agency.
• Comfort working with social analytics and listening tools, and translating performance data into a narrative for stakeholders.
• Strong cross-functional collaborator, able to work with comms, legal, CX, and marketing under time pressure.
• Brand voice, risk, and escalation judgment for fast-moving content.
• Familiarity with social publishing/listening platforms (e.g., Sprout Social).
• Experience collaborating with creators and integrating UGC/CGC into organic feeds.

Responsibilities

• Own organic social strategy and content across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook, aligned to brand voice and content pillars.
• Run the executive and founder social amplification program with leadership.
• Partner with our social creative agency, briefing campaigns and reviewing output against strategy.
• Coordinate the organic-to-paid flywheel with performance marketing.
• Build and maintain social content and share-of-voice reporting for monthly performance narratives.
• Lead social support for product launches with cross-functional teams.
• Manage social tooling stack and vendor relationships.
• Drive community management and crisis response in collaboration with Head of Social.

Skills

Social strategy

Agency collaboration

Analytics storytelling

Cross-functional collaboration

Brand voice

Social platforms

Short-form video

Creator content

Tools

Sprout Social

Canva

CapCut

Job description

Gusto in Denver is hiring a Social Content Strategist to own the brand's organic social strategy across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook.

You will lead day-to-day content strategy, coordinate with the Head of Social, an Influencer Lead, and our social media agency, while aligning with brand voice and content pillars.

The role involves partnering with leadership on executive amplification, driving paid hybrids, and reporting performance to marketing leadership.