Senior Social Content & Brand Lead

VIA; Somerville (MA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Parental leave

Remote work options

Mentorship programs

Wellness program

Job summary

VIA, headquartered in Boston, is seeking a Senior Social Content Marketing Lead to translate its mission into compelling social content and build a global following across LinkedIn, X, Instagram, Threads, Facebook, and YouTube.

You will own strategy, execution, and measurement, working with design, agencies, and internal teams to amplify VIA’s voice during product launches and major milestones. The role demands hands-on execution and leadership across channels.

Qualifications

• 5+ years of dedicated social media experience in a technology company, ideally in B2B tech, security, or defense tech, including owning a social media program end to end.
• Demonstrated track record of growing audiences and engagement across multiple platforms.
• Hands-on experience planning and optimizing paid social campaigns.
• Experience building executive and employee presence on social, such as ghostwriting for executives or ambassador programs.
• Experience directing agencies, freelancers, or contractors, and leading campaigns across teams.

Responsibilities

• Own day-to-day scheduling and publishing across VIA's channels, creating content directly and directing designers, freelancers, and agency partners on visuals and video.
• Own the two-way conversation on VIA’s channels, responding thoughtfully and promptly to comments, mentions, and messages.
• Bring VIA into relevant groups and forums where customers and competitors are already talking.
• Lead integrated social campaigns around major moments, and extend content beyond the feed to other channels.
• Lead real-time social coverage of conferences, launches, and company events.
• Own and grow our CEO’s social presence, starting with LinkedIn, and align with VIA’s brand and PR efforts.

Skills

Social media strategy

Analytics & optimization

Paid social campaigns

Agency & vendor management

Executive presence & ghostwriting

Content creation & publishing

Community engagement

Job description

VIA, headquartered in Boston, is seeking a Senior Social Content Marketing Lead to translate its mission into compelling social content and build a global following across LinkedIn, X, Instagram, Threads, Facebook, and YouTube.

You will own strategy, execution, and measurement, working with design, agencies, and internal teams to amplify VIA’s voice during product launches and major milestones. The role demands hands-on execution and leadership across channels.