Senior Social Media Lead — Global Presence & Campaigns

VIA; Washington (District of Columbia); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Parental leave 24 weeks

Flexible vacation

Remote work options

Office network of 3 locations

Job summary

VIA is seeking a Social Media Lead to translate VIA’s mission, product capabilities, and customer wins into compelling social media content that elevates our brand voice and builds an engaged global community across LinkedIn, X, Instagram, Threads, Facebook, and YouTube.

This is a hands-on, senior individual contributor role. You’ll set standards for VIA’s social presence and lead agency partners, freelancers, and our team to support your goals.

Qualifications

• 5+ years of dedicated social media experience in a technology company
• Track record of growing audiences and engagement across multiple platforms
• Hands-on experience planning and optimizing paid social campaigns
• Experience building executive and employee presence on social, such as ghostwriting for executives or ambassador programs
• Experience directing agencies, freelancers, or contractors, and leading campaigns across teams
• Nice to have: experience communicating in regulated or security-sensitive environments

Responsibilities

• Content creation and publishing: own day-to-day scheduling across VIA's channels, directing designers and agency partners
• Audience engagement: manage two-way conversations, comments, mentions, and messages
• Community presence: engage in relevant groups and forums where customers discuss VIA
• Campaigns and extended reach: lead integrated social campaigns around major moments and extend content beyond the feed
• Event amplification: lead real-time social coverage of conferences, launches, and company events
• Executive presence: grow the CEO’s social presence and align with brand/PR efforts
• Ambassador program: launch and grow an internal VIAneer ambassador program and provide tools to colleagues at all levels

Job description

VIA is seeking a Social Media Lead to translate VIA’s mission, product capabilities, and customer wins into compelling social media content that elevates our brand voice and builds an engaged global community across LinkedIn, X, Instagram, Threads, Facebook, and YouTube.

This is a hands-on, senior individual contributor role. You’ll set standards for VIA’s social presence and lead agency partners, freelancers, and our team to support your goals.