Senior Shopper Media Strategy Lead

Mars United; New York (NY); Hybrid; USD 81,225 - 124,432; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Paid time off

Flexible working arrangements

Work Your World program

Matching Gifts

Job summary

Mars United Commerce is seeking a Manager of Commerce Media to design world-class shopper media strategies and drive ROI for clients. The role requires strong knowledge of omnichannel media ecosystems and close collaboration with retailers and vendors, with a hybrid work option in the New York City area.

The ideal candidate brings deep experience in shopper/retail media strategy at agencies, retailers, or CPB manufacturers, plus relationships with key retailers and vendors.

Qualifications

• Experience in shopper/retail media strategy with an agency, retailer, or CPG
• Knowledge of self- and managed-service retail search platforms (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.)
• Strong relationships with retailers or vendors is a plus

Responsibilities

• Develop insight-backed media strategies for assigned retailers using Marilyn® Predictive Commerce Intelligence
• Advise teams on media strategy, plan building, optimization and measurement
• Build collaborative relationships across client stakeholders and partner agencies
• Foster relationships with retailers and vendors to secure best-in-class partnerships
• Stay up-to-date with emerging platforms and trends in retail media
• Collaborate with activation and consultancy teams to ensure on-budget, on-time execution
• Develop POVs on media vehicles and track performance across retailer vehicles
• Share learnings with National Media Team and compare national vs retailer vehicles

Skills

Shopper/retail media strategy

Retail media networks knowledge

Strong retailer/vendor relationships

Analytical and data-driven

Persuasive communication

Job description

Mars United Commerce is seeking a Manager of Commerce Media to design world-class shopper media strategies and drive ROI for clients. The role requires strong knowledge of omnichannel media ecosystems and close collaboration with retailers and vendors, with a hybrid work option in the New York City area.

The ideal candidate brings deep experience in shopper/retail media strategy at agencies, retailers, or CPB manufacturers, plus relationships with key retailers and vendors.