Senior Shopper Marketing Lead – Europe

Resume Skip; Manchester (NH); On-site; USD 87,000 - 120,000; Full time

Benefits offered by this job

25 days annual leave

Bank holidays

Staff discount on THG brands

On-site gym

On-site barber

Employee assistance programme

Volunteer leave

Discount on tech purchases

Relocation support

Birthday and anniversary rewards

Job summary

THG is seeking a Senior Shopper Marketing Manager to shape a newly created function within the Nutrition Division. You will work with UK & EU commercial teams to drive shopper insights, growth and budgets, and influence strategic decisions across Europe.

You’ll lead cross-functional teams, develop category plans, manage campaigns, and maximise in-store and online promotions. THG offers development programmes and extensive employee perks.

Qualifications

• Demonstrable experience in shopper marketing across multiple environments.
• Ability to manage and monitor budgets to ensure ROI for shopper marketing activities.
• Strong project management skills with the ability to lead cross-functional teams.
• Excellent communication skills, both internal and external, to build robust working relationships.
• Experience in developing and executing category management plans.
• Strong proficiency in PowerPoint and Excel.

Responsibilities

• Lead the development and delivery of the Customer & Shopper Marketing Strategy, aligning brand plans with relevant channels to create a clear shopper engagement vision across Europe, with a primary focus on the UK.
• Work closely with UK & EU commercial teams to influence strategic decisions, drive growth and ROI through the development and execution of annual shopper marketing plans and budgets.
• Collaborate with the brand, product, and sales teams to ensure cohesive and fully maximised marketing plans, including input into the NPD process.
• Build strong peer-to-peer relationships with key retail partners, creating plans encompassing range, merchandising, NPD, and promotional activities.
• Oversee the effective execution of in-store and online promotional activities, ensuring efficient implementation and maximised impact.
• Leverage your understanding of consumer and shopper behaviour to shape the brand strategy and champion excellence in execution.

Skills

Shopper marketing experience

Budget management

Project management

Communication skills

Category management

Retail collaboration

Creative thinking

Tools

PowerPoint

Excel

Job description

THG is seeking a Senior Shopper Marketing Manager to shape a newly created function within the Nutrition Division. You will work with UK & EU commercial teams to drive shopper insights, growth and budgets, and influence strategic decisions across Europe.

You’ll lead cross-functional teams, develop category plans, manage campaigns, and maximise in-store and online promotions. THG offers development programmes and extensive employee perks.