Senior SEO & Performance Strategist

Blacksmith Agency LLC; Pennsylvania; Hybrid; USD 95,000 - 135,000; Full time

Job summary

Blacksmith Agency is seeking an SEO Account Strategist to own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This hybrid role sits at the intersection of strategic planning and operational execution.

You will join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes for a growing portfolio across multifamily, B2B and technical

Qualifications

• 4–7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Expertise with Google Ads, GA4, Google Search Console and keyword research tools.
• Ability to articulate strategic recommendations for clients and account executives.
• Proven track record overseeing execution teams and ensuring deliverable quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Provide weekly direction and QA, coordinating priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel strategy

Analytical thinking

Client leadership

Communication

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

CRO tools

Job description

Blacksmith Agency is seeking an SEO Account Strategist to own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This hybrid role sits at the intersection of strategic planning and operational execution.

You will join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes for a growing portfolio across multifamily, B2B and technical