Senior SEO & Performance Strategy Lead

Blacksmith Agency LLC; Los Angeles (CA); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO (Search Engine Optimization) Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Proficiency with Google Ads, GA4 and Google Search Console.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and ensuring deliverable quality.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Coordinate priorities with the marketing project manager and present performance summaries.

Skills

PPC/SEO strategy

Multi-channel growth

Paid & Organic

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Strategic recommendations

Execution leadership

Analytical skills

Tools

GA4

Google Ads

Google Search Console

Job description

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO (Search Engine Optimization) Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps