Senior SEO & Growth Strategy Lead

Blacksmith Agency LLC; United States; Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Remote across USA/Canada/South Africa

Full-time position

Job summary

Blacksmith Agency is seeking a senior SEO Strategist to own strategy and leadership across paid search, paid social, SEO and conversion optimization. The role blends strategic thinking with operational oversight in a hybrid setting.

You will join sales calls to shape strategy, oversee specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes for a growing portfolio of clients across multifamily, B2B and technical verticals.

Qualifications

• 4–7 years in PPC, SEO or multi-channel full-funnel strategy.
• Experience running paid and organic channels concurrently.
• Ability to craft strategic recommendations for clients and account executives.

Responsibilities

• Lead strategy for PPC and SEO clients across multiple industries.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for each client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keywords, bidding, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building and AI-driven content.
• Track KPIs, attribution and analytics accuracy; ensure QA.
• Provide weekly direction and coordinate with the marketing PM.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC strategy

SEO strategy

Multi-channel marketing

Analytics insight

Strategic communication

Leadership to clients

Roadmap planning

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Job description

Blacksmith Agency is seeking a senior SEO Strategist to own strategy and leadership across paid search, paid social, SEO and conversion optimization. The role blends strategic thinking with operational oversight in a hybrid setting.

You will join sales calls to shape strategy, oversee specialists, build performance roadmaps and ensure campaigns deliver measurable outcomes for a growing portfolio of clients across multifamily, B2B and technical verticals.