Senior SEO & CMS Lead | WordPress & AI SEO

CECO Environmental Corporation; Addison (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

CECO Environmental Corporation, a global leader in industrial environmental solutions, seeks a Sr. SEO and CMS Specialist to own SEO programs across cecoenviro.com and CECO’s brand sites built on WordPress.

This senior individual contributor will perform technical audits, CMS edits, content optimization, and cross-functional collaboration with IT and marketing, reporting to the Head of Global Marketing.

Qualifications

• Bachelor's degree in marketing, communications, or related field, or equivalent experience.
• 5–8 years of hands‑on experience in SEO and website content management, with a track record of independently running SEO programs and initiatives (B2B or industrial experience a plus).
• Demonstrated proficiency in WordPress comfortable making content edits directly, not just requesting them.
• Working knowledge of SEO tools: Google Search Console, GA4, and at least one of Screaming Frog, SEMrush, Ahrefs, or Moz.
• Understanding of on‑page and technical SEO fundamentals (schema, redirects, site architecture, Core Web Vitals).
• Familiarity with AEO/GEO practices — optimizing content to be surfaced and cited accurately by AI search and answer engines, not just traditional SERPs.
• Strong writing and editing skills; comfortable working within brand voice guidelines across multiple distinct brands.
• Detail-oriented and self-directed — this role owns execution, not just recommendations.

Responsibilities

• Develop and execute SEO initiatives and priorities across cecoenviro.com and CECO's brand websites
• Own on-page SEO: keyword research, meta titles/descriptions, header structure, internal linking, and schema markup
• Monitor site health and search performance using tools like Google Search Console, GA4, Screaming Frog, and SEMrush/Ahrefs; flag and fix crawl errors, broken links, redirects, and indexing issues
• Conduct periodic SEO audits and competitive benchmarking against peer industrials and translate findings into prioritized recommendations
• Identify content gaps and improvement opportunities based on keyword research and performance data, and provide guidance to segment marketing and content teams on priorities, topics, and keyword best practices
• Apply AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) practices to improve how CECO and brand content is surfaced in AI-powered search and answer engines (e.g., Google AI Overviews, ChatGPT, Perplexity)
• Maintain a working knowledge of industry-specific keyword strategy relevant to CECO's end markets
• Execute content changes hands‑on in WordPress pages, blog/news posts, product and solution pages, images, and metadata.
• Manage basic on-page technical elements: XML sitemaps, robots.txt, canonical tags, page speed considerations, and mobile usability.
• Keep CMS user permissions, page templates, and plugin/theme updates organized in coordination with IT/web dev resources.
• Support and coordinate content migrations and integration work as brand sites are added or consolidated.
• Partner with the external SEO agency to support SEO initiatives and priorities.
• Partner closely with our internal web developer on technical implementation, site changes, and troubleshooting that fall outside CMS-level edits.
• Partner with the marketing team on content calendars, ensuring new content is optimized before publishing.
• Provide input on SEO/CMS-related tool licensing and agency budget
• Report SEO/AEO/GEO performance and insights to marketing leadership on a regular cadence.

Skills

SEO strategy

WordPress

Technical SEO

Content editing

Analytical skills

Strong writing

Education

Bachelor's degree in marketing/communications

Tools

Google Search Console

GA4

Screaming Frog

SEMrush

Ahrefs

Moz

Job description

CECO Environmental Corporation, a global leader in industrial environmental solutions, seeks a Sr. SEO and CMS Specialist to own SEO programs across cecoenviro.com and CECO’s brand sites built on WordPress.

This senior individual contributor will perform technical audits, CMS edits, content optimization, and cross-functional collaboration with IT and marketing, reporting to the Head of Global Marketing.