Senior SEO & CMS Lead — WordPress & AEO/GEO

CECO Environmental

Addison (TX)

On-site

USD 90,000 - 120,000

Full time

9 days ago

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Job summary

CECO Environmental seeks a Sr. SEO and CMS Specialist to lead SEO initiatives across cecoenviro.com and CECO’s brand sites built on WordPress. You will conduct technical audits, manage content changes, and optimize pages without waiting for developers.

reporting to the Head of Global Marketing, you will partner with the external agency and internal teams to drive content optimization, site health, and AI/geo-focused visibility across industries CECO serves.

Qualifications

Bachelor's degree in marketing, communications, or related field, or equivalent experience.
5–8 years of hands‑on experience in SEO and website content management, with a track record of independently running SEO programs and initiatives.
Proficiency in WordPress with ability to edit content directly.
Experience with SEO tools: Google Search Console, GA4, and at least one of Screaming Frog, SEMrush, Ahrefs, or Moz.
Understanding of on-page and technical SEO fundamentals (schema, redirects, site architecture, Core Web Vitals).
Familiarity with AEO/GEO practices — optimizing content for AI search and answer engines.

Responsibilities

Develop and execute SEO initiatives and priorities across brand websites.
Own on-page SEO: keyword research, meta titles/descriptions, header structure, internal linking, and schema markup.
Monitor site health and performance using SEO tools; fix crawl errors, broken links, redirects, and indexing issues.
Conduct SEO audits and competitive benchmarking; translate findings into prioritized recommendations.
Identify content gaps and advise on topics and keyword best practices for content teams.
Apply AEO and GEO practices to improve AI-driven surface results.
Maintain knowledge of industry-specific keyword strategy for CECO's markets.