Website Specialist - CMS & SEO

Element Materials Technology; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A global testing and certification company is seeking an SEO Specialist to support digital operations. This role involves managing content using Optimizely CMS, assisting with SEO initiatives, and training stakeholders. Candidates should have a degree in marketing and 2-3 years of relevant experience. You'll work remotely, focusing on optimizing websites while providing timezone coverage for US requirements. This opportunity includes working with a collaborative team in a rapidly growing environment.

Qualifications

• Minimum 2-3 years' experience in website management and digital marketing.
• Hands-on experience with Optimizely CMS highly desirable.
• Knowledge of SEO best practices and digital marketing trends.

Responsibilities

• Manage daily CMS operations using Optimizely, including uploading content and maintaining site structure.
• Assist with SEO projects, including audits and keyword optimization.
• Train marketing teams in using the CMS effectively.

Skills

Experience with website analytics tools

Technical SEO knowledge

Hands-on with Optimizely CMS

Digital marketing support

Education

Bachelor’s Degree in Marketing or related field

Tools

Google Analytics

SEMRush

Google Tag Manager

Job description

SEO Specialist

Working as part of a small CMS team, you will support the Digital team in maintaining and optimizing Element’s portfolio of websites and digital platforms. Your expertise in Optimizely CMS and SEO best practices will be essential as you manage day‑to‑day content operations, train stakeholders, and ensure quality standards across all digital properties.

This is a remote position based in the United States. A key differentiator of this role is providing timezone coverage for USA requirements when the EMEAA team is offline, with a strong emphasis on developing and applying SEO expertise alongside the Senior SEO Specialist.

Core Responsibilities

• Manage daily CMS operations using Optimizely (Episerver), including uploading content, creating pages, and maintaining site structure and code quality.
• Review and approve content change requests through the CMS, ensuring submissions meet quality guidelines and SEO best practices.
• Assist the Senior SEO Specialist with SEO projects, including technical SEO crawls and audits and keyword optimization, applying current best practices. Cover for them in periods of absence to ensure projects keep progressing.
• Support the day‑to‑day running of the web content process and board, managing requests and ensuring timely delivery.
• Perform regular website and content audits to identify missing elements, broken links, or issues, and areas for UX improvement; work with stakeholders to resolve.
• Train and support marketing teams and stakeholders in using the CMS system effectively.
• Monitor error and downtime reports, troubleshoot issues, and elevate complex problems to the Web Agency or Platforms Manager as appropriate, with clear briefs.
• Provide responsive timezone coverage for USA requirements when EMEAA team is offline.
• Support the Global Digital Director, Platforms Manager, and wider Digital team with ad‑hoc tasks as needed.
• Keep current with developments in CMS technology and SEO practices, particularly AI and algorithm updates.
• Always operate in accordance with Element’s Purpose and values and Element’s policies, procedures and standards at all times.

Skills / Qualifications

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related field preferred.
• Minimum 2–3 years’ experience in website management, CMS administration, or digital marketing support for an agency or larger organization.
• Hands‑on experience with Optimizely (Episerver) CMS highly desirable; experience with other enterprise CMS platforms (e.g., Sitecore, Craft) will be considered.
• Experience with headless CMS systems and understanding of modern content architecture approaches.
• Working knowledge of technical / content SEO best practices and current digital marketing trends.
• Experience with website analytics tools such as Google Analytics, Google Tag Manager and Looker.
• Experience with managing and using SEO tracking tools (SEMRush preferred)

Key behaviors

• Action oriented
• High attention to detail
• Process adherence and discipline
• Pragmatic problem solving
• Highly collaborative
• Communicating effectively
• Multi‑tasker

Other skills and abilities

• Strong technical expertise with CMS platforms and ability to troubleshoot common issues.
• Excellent time management and prioritization skills; flexible in taking on varied tasks.
• Ability to translate complex technical concepts for non‑technical audiences.
• Responsive to support requests across different time zones.
• Collaborative with strong quality assurance capabilities.
• Working understanding of HTML/CSS/JS and web development principles beneficial.
• Self‑motivated and comfortable working remotely.

Company Overview

Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to ‘Make tomorrow safer than today’.

Seniority level: Not Applicable

Employment type: Full‑time

Job function: Marketing

Industries: Manufacturing and Marketing Services