Senior SEO & AEO Growth Lead (AI-Driven)

Headway; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical

dental

vision

HSA/FSA

401(k) including match for 2027

Carrot Fertility reimbursement

paid parental, medical and caregiverle

Job summary

Headway is seeking an experienced SEO/AEO leader to own patient acquisition in the US. You will own the strategy, roadmap, and execution for organic growth, coordinating with product, engineering, and AI teams to scale AI-enhanced content and intelligent linking.

You will drive long-tail content, programmatic growth, and authoritative signaling while ensuring clinical accuracy and accessibility for a wide patient audience.

Qualifications

• 8+ years of SEO experience with a track record of growing organic acquisition.
• Ability to explain how AEO differs from SEO and win AI search in a competitive category.
• Hands-on IC who prefers owning channels and building with AI.
• AI-native: built AI processes or agents with measurable results.
• Growth hacker mindset with strong fundamentals in link building and long-tail content.
• Technical enough to diagnose site issues and set strategy with product/engineering.
• Bonus: experience in digital health, telehealth, or YMYL category.

Responsibilities

• Own Headway's SEO and AEO strategy and roadmap for patient acquisition, from opportunity sizing to execution to results
• Make Headway the brand AI assistants (ChatGPT, Gemini, Perplexity, Google AI Overviews) recommend and cite for therapy-related questions, and build the tracking to prove it
• Build and scale long-tail and programmatic content that ranks, converts, and is clinically accurate
• Lead link building, digital PR, and partnerships to grow Headway's authority and third-party mentions
• Partner with the Growth PM and engineering on technical priorities: site architecture, internal linking, structured data, indexation, page experience, and AI-crawler access
• Design and run AI workflows and agents for research, content production, outreach, and monitoring
• Run fast experiments, report on channel performance, and share what you learn with the broader growth team

Skills

SEO strategy

AEO

AI workflows

Growth hacking

Link building

Job description

Headway is seeking an experienced SEO/AEO leader to own patient acquisition in the US. You will own the strategy, roadmap, and execution for organic growth, coordinating with product, engineering, and AI teams to scale AI-enhanced content and intelligent linking.

You will drive long-tail content, programmatic growth, and authoritative signaling while ensuring clinical accuracy and accessibility for a wide patient audience.