Remote Intl SEO/AEO Lead — AI-Driven Growth

BetterHelp; San Jose (CA); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Free therapy

Flexible work hours

Fully funded benefits and strong work‑

Work-life balance commitment

Job summary

BetterHelp is seeking a Senior International SEO/AEO Manager to own organic growth across global markets, balancing traditional SEO with AI-driven discovery in regulated healthcare content. This remote role demands strategic thinking, cross-functional collaboration, and leadership across time zones to scale multilingual content operations.

The position emphasizes governance, editorial workflows, and measurable KPIs, with a compensation range reflective of senior leadership in the US market.

Qualifications

• 5+ years of SEO experience, with at least 2 years in international/multilingual SEO.
• Hands-on knowledge of AEO and optimizing content for AI-driven search.
• Experience integrating AI tools into content workflows for regulated content.
• Proven track record of driving organic growth in non-English markets.
• Deep technical SEO fluency.
• Experience managing editorial or content teams across time zones and languages.
• Familiarity with content governance in regulated industries (healthcare/regulated verticals).
• Strong analytical skills with GSC, Ahrefs, Looker.

Responsibilities

• Own international organic growth strategy across priority markets.
• Develop and execute AEO strategy for AI-driven discovery surfaces.
• Monitor brand visibility on AI-powered search surfaces and improve representation.
• Lead multilingual content production with a distributed network of freelancers and agencies.
• Establish AI-assisted content workflows with editorial quality frameworks and KPIs.
• Drive international technical SEO including hreflang, Core Web Vitals, and structured data.
• Advise on site structure decisions for international expansion (subdomain vs subdirectory).
• Build a content refresh program across languages to maintain rankings and AI presence.
• Collaborate with translators to ensure accuracy, brand voice, and regulatory compliance.
• Define and report KPIs for organic traffic, rankings, AI citation share, and user growth.

Skills

International SEO

AEO

Technical SEO

Editorial leadership

Analytics

Content governance

AI tooling integration

Tools

Looker

Ahrefs

LLM visibility tools

CMS localization tooling

Job description

BetterHelp is seeking a Senior International SEO/AEO Manager to own organic growth across global markets, balancing traditional SEO with AI-driven discovery in regulated healthcare content. This remote role demands strategic thinking, cross-functional collaboration, and leadership across time zones to scale multilingual content operations.

The position emphasizes governance, editorial workflows, and measurable KPIs, with a compensation range reflective of senior leadership in the US market.