Senior Segment Marketing Manager

RevOps Careers; Upper Merion Township (Montgomery County); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Dental insurance

Vision insurance

Annual or hourly compensation range

Annual bonus pay based on performance

Market-competitive benefits

Job summary

RevOps Careers seeks a seasoned product marketing leader to drive strategy for purification technologies, coordinating with Sales and Product Management to fuel demand and adoption.

You will craft targeted content, define compelling value propositions, and build sales enablement and training. The role emphasizes go-to-market execution across multiple channels and close collaboration with cross-functional teams.

Qualifications

• Bachelor’s degree in Marketing, Chemistry, Chemical Engineering, or a related field.
• Five years of experience in product marketing or a related marketing role within industrial purification technologies.
• Experience developing and executing product go-to-market strategies.
• Experience managing multichannel marketing or demand-generation campaigns.
• Experience developing targeted content, messaging, and value propositions for specific customer or industry audiences.

Responsibilities

• Lead product marketing strategy and go-to-market efforts for new product launches, product updates, and campaigns.
• Develop targeted product marketing content, define value propositions, and create sales enablement materials and training.
• Partner with Product Management to develop integrated, multichannel product marketing campaigns.

Skills

Go-to-market strategy

Product marketing

Demand generation

Sales enablement

Messaging & value propositions

Education

Bachelor’s degree in Marketing, Chemistry, Chemical Engineering, or related field

Job description

Role Overview

Lead product marketing strategy and go-to-market efforts for new product launches, product updates, and targeted campaigns within the Purification Technologies business. Partner closely with Sales and Product Management to build demand among prospective and existing customers.

What You Will Do

Develop targeted product marketing content, define and communicate compelling value propositions, and develop sales enablement materials and training. Partner with Product Management to develop and execute integrated, multichannel product marketing campaigns.

Why It Might Be a Fit

Shape go-to-market strategy for products and innovations within a specialized, global business. Partner across Sales, Product Management, and Marketing to influence product adoption, demand generation, and commercial growth.

Requirements

• Bachelor’s degree in Marketing, Chemistry, Chemical Engineering, or a related field
• Five years of experience in product marketing or a related marketing role within industrial purification technologies
• Experience developing and executing product go-to-market strategies
• Experience managing multichannel marketing or demand-generation campaigns
• Experience developing targeted content, messaging, and value propositions for specific customer or industry audiences

Benefits

• Dental insurance
• Vision insurance
• Annual or Hourly Compensation Range
• Annual bonus pay based on performance
• Market-competitive benefits