Global Segment Marketing Lead for Purification Tech

ECOLAB; Saint Paul (MN); Presencial; USD 134.000 - 201.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual bonus

Descripción de la vacante

Ecolab seeks a Senior Segment Marketing Manager to drive product marketing strategy for Purolite products within the Purification Technologies division. You will partner with Sales and Product Management to build demand, translate market insights into compelling marketing strategies, and lead integrated campaigns for launches and updates.

The role includes developing go-to-market content, messaging, and training to empower the global sales team, and coordinating cross-functional campaigns to

Formación

• Bachelor's degree in Marketing, Chemistry, Chemical Engineering, or a related field.
• At least five years of product marketing or related marketing experience in industrial purification technologies.
• Experience developing and executing product go-to-market strategies.
• Experience managing multichannel marketing or demand-generation campaigns.
• Experience developing targeted content, messaging, and value propositions for specific customer or industry audiences.

Responsabilidades

• Lead go-to-market strategies in partnership with Sales and Product Management to drive product adoption and revenue while incorporating customer and field feedback.
• Develop targeted product marketing content that helps customers understand, select, and advocate for Purolite products.
• Define and communicate compelling value propositions, competitive differentiators, messaging, and positioning for targeted products and customer segments.
• Develop sales enablement materials and training that equip the global sales organization to effectively communicate product value and support the selling process.
• Partner with Product Management to develop and execute integrated, multichannel product marketing campaigns with defined objectives, deliverables, and performance measures.
• Plan new product and product-update launches and coordinate cross-functional implementation of go-to-market plans.
• Support phase-gate projects for new product innovations by coordinating required marketing deliverables and guiding products toward successful commercialization and launch.
• Analyze the market and competitive landscape to inform product positioning, messaging, campaign strategies, and growth opportunities.
• Apply customer, market, and performance insights to refine marketing strategies and help product-focused teams address customer challenges.
• Monitor campaign and go-to-market performance, translate results into actionable insights, and recommend opportunities to improve marketing effectiveness.

Conocimientos

Go-to-market strategy

Cross-functional collaboration

Messaging and positioning

Campaign management

Content development

Educación

Bachelor's degree in Marketing, Chemistry, Chemical Engineering, or related field

MBA or other advanced degree (preferred)

Descripción del empleo

Ecolab seeks a Senior Segment Marketing Manager to drive product marketing strategy for Purolite products within the Purification Technologies division. You will partner with Sales and Product Management to build demand, translate market insights into compelling marketing strategies, and lead integrated campaigns for launches and updates.

The role includes developing go-to-market content, messaging, and training to empower the global sales team, and coordinating cross-functional campaigns to