Senior Search Engine Optimization Strategist

Stella Rising; United States; On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Over 7 weeks of PTO

Wellness reimbursements

Home office setup support

Job summary

Stella Rising is seeking a Senior SEO Strategist to manage and execute comprehensive SEO strategies for various clients in a remote setup. The ideal candidate should have advanced SEO knowledge, project management skills, and the ability to handle client relationships effectively.

This role offers a competitive benefits package including health insurance, a 401(k) with company match, and over 7 weeks of PTO. The company values diversity and creative thinking, fostering an energetic work environment.

Qualifications

• Advanced understanding of SEO principles, including technical SEO.
• Experience managing multi-year SEO campaigns with e-commerce clients.
• Strong ability to develop unique strategies for clients.

Responsibilities

• Manage and execute SEO strategies across diverse clients.
• Spearhead client conversations and develop holistic SEO roadmaps.
• Build strong client relationships through communication and project management.

Skills

Advanced SEO principles

Project management skills

Client management

SEO tools proficiency

Communication skills

Tools

Google Analytics 4

Ahrefs

SEMrush

Screaming Frog

Looker Studio

Job description

Stella Rising is a nationally recognized marketing and media services agency creating transformative growth for superstar brands in the consumer middle market. As a result of growth, we are seeking a highly motivated Senior SEO Strategist to join our team. The right candidate must be able to work proficiently in a remote environment but love getting together in person with clients, the team, and at our company sponsored events.

As Senior SEO Strategist you will independently manage and execute comprehensive SEO Strategies across a diverse set of clients. This role requires strong SEO knowledge including holistic strategy and as well as advanced client management skills and campaign development. In addition to your SEO client management responsibilities, you may also participate in the onboarding and training of more junior members of the team allowing you to start honing your management skills. Success in this role requires strong client and project management skills and a creative mindset with the ability to adapt to changing client priorities. Staying abreast of SEO best practices and the evolving landscape remains a key aspect of the role.

Regular Responsibilities but not limited to:

• Autonomously spearhead client conversations to discern business objectives and ad hoc requests, translating them into holistic SEO roadmaps aligned with industry best practices. This includes the ability to quickly adjust to shifting client priorities and gaining their buy-in.
• Advanced experience in all SEO tools (Ahrefs, SEMrush, Google Analytics, Google Search Console, Screaming Frog) and ability to leverage the advanced capabilities of each platform, such as API configurations and custom extractions.
• Manage and execute the implementation of SEO strategy for all department deliverables (on-page, off-page, and technical SEO) and use your advanced knowledge of our SOPs to teach and train other team members.
• Ability to apply a deep understanding of SEO performance in GA4, GSC, and Looker, such as organic traffic, rankings, conversions, and user engagement to generate comprehensive and insightful monthly reports and renewal decks for your clients.
• Develop campaign strategies with the ability to deconstruct SEO ideas into actionable next steps and gain buy-in from clients.
• Build strong client relationships through consistent communication, skillfully presenting SEO recommendations, clearly delineating project timelines, and proactively managing client expectations.
• Create strong partnerships with internal and external teams to implement client-approved strategies, provide insights on campaign performance, and resolve client issues with limited manager support or escalating if necessary.
• Continually strengthen our SEO practices by diving deeper into new SEO trends and evaluating them for client needs and effectiveness, bringing a strong POV on the learned knowledge to the team.

Required Skills and Qualifications:

• Advanced understanding of complex SEO principles (including technical SEO and language related to web development) and of new developments in SEO, EEAT, AI, Helpful Content Updates, and SGE.
• Proficiency with SEO tools such as Screaming Frog, Search Console Indexing reports, GA, Looker Studio, Ahrefs, and SemRush and an understanding of complex ways to leverage these tools.
• Strong understanding of how to unpack meaningful insights from data to support SEO recommendations and organic growth opportunities, including cross-channel and single-channel opportunities.
• Advanced project management skills, attention to detail, and ability to manage multiple tasks and timelines.
• Advanced communication skills, both written and verbal, to collaborate effectively with team members and stakeholders, including non-SEO and/or senior leadership client members.
• Advanced client management skills, including effectively communicating SEO recommendations and their impact and independently managing timelines and projects.
• Strong ability to follow deliverable processes and create result-driving custom deliverables that map back to client OKRs and true-north KPIs.
• Experience managing e-commerce and lead generation clients.
• Experience managing multi-year SEO campaigns and experience with the following client campaign cycle touchpoints: onboarding, retention, QBRs, OKRs, escalations.
• Can uncover clients’ strategic goals and use that to inform SEO work.
• Experience with Google Analytics 4, and Looker Studio.
• Strong ability to develop strategies for clients that are outside the box and go beyond our normal course of deliverables.
• Conflict resolution and client retention skills.
• Must have strong MS Office Suite skills (Excel, PowerPoint, Word, Outlook)

Stella Rising is a women-led company that prizes diversity, creativity, hard work, and intelligence, while keeping warmth, balance, and human understanding at the core of our values. Named an Ad Age Best Workplace and Inc Best Workplace multiple years running, the company fosters an energetic and collaborative work environment where employees come first. In addition to surprising and delighting our team, we offer an environment where employee learning and recognition is prioritized. We take care of our team through a highly competitive benefits package that includes health, vision, dental, life insurance, a 401(k) with company match, wellness and technology reimbursements, home office setup support, over 7 weeks of PTO, and Flex time.