Senior SEO/CRO Strategist

Orbit Media Studios; Chicago (IL); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

PTO 15 days

Holidays 12

Health, dental, vision insurance

Simple IRA 3% match

Parental leave

STD/LTD

Identity Protection

Growth budget

Job summary

Orbit Media Studios is seeking a Senior SEO+CRO Strategist (internally titled ‘Senior Digital Strategist') to lead long-term optimization vision for client websites. You will work in squads with PMs, writers, tech, and analytics specialists to scale content-rich sites for discoverability and high-conversion UX.

Responsibilities include consulting on SEO, GEO, and CRO for up to six brands, guiding holistic content strategies, and proving outcomes with GA4, GrowthBook, and automation.

Qualifications

• 5+ years of experience with SEO and conversion topics.
• Proven account-facing relationship management.
• Technical SEO audits, site architecture, experiments, etc.
• Creative SEO: keywords, content strategy, link strategy
• Conversion Optimization: varied testing, analytics
• Interest in AI and data-driven decisions
• GA4 certification or pursuit
• Organized, deadline-driven, lead others
• Clear written communication following AP style

Responsibilities

• Consult on SEO, GEO, and CRO strategy for up to six brands
• Lead organic strategy as a credible expert
• Collaborate with clients, executives, and investors
• Design holistic content strategies aligned to business goals
• Gain buy-in from in-house specialists and leadership
• Prove results using GA4, GrowthBook, and automation
• Guide team of content, code, and analytics specialists
• Collaborate with other Strategists through a common process
• Overlap with SEO Consultant, SEO Analyst, Digital Strategist roles

Skills

SEO

CRO

Account mgmt

Technical SEO

Content strategy

Conversion testing

AI awareness

GA4 cert

Deadline-driven

AP style writing

Tools

Screaming Frog

Semrush

Google Tag Manager

GA4

Google Workspace

Job description

Orbit Media Studios is seeking a Senior SEO+CRO Strategist (internally titled ‘Senior Digital Strategist'). Supported by a clearly defined optimization process and toolset, experienced subject matter experts, and a team that helps carry strategies through execution, Strategists originate and drive the long-term vision that yields results from our clients’ websites.

Your role places you in collaboration with a “squad”. Squads include a project manager, writer/editor, and tech/analytics specialists, with additional support from developers, designers, and content implementation specialists.

Squads work with up to six mid-market SMBs (mostly B2B tech, ARR $50M+). Together, we scale and polish content-rich websites that become maximally discoverable in search and the expanding AI landscape, simultaneously maximizing a delightful, high-converting user experience. The Strategist’s passion and curiosity for new ideas drive these engagements.

The job:

• Consult on SEO, GEO, and CRO strategy for up to six great brands
• Convincingly take the lead on organic strategy as a credible, trusted expert
• Act as a peer advisor, partner, and friend in these relationships
• Design holistic content strategies that achieve specific, business-relevant goals
• Curate buy-in around your plans with in-house specialists, executives, and investors
• Prove results using data, leveraging tools like GA4, GrowthBook, and Google Sheets automations
• Thoughtfully guide your team’s activities, including specialists in content, code, and analytics
• Collaborate with other Strategists through a common, centralized process
• Expect overlap with these common job titles: SEO Consultant, SEO Analyst, Digital Strategist, Content Strategist, CRO Consultant, and Account Manager

The skills

• 5+ years of experience with SEO and conversion topics
• Account-facing relationship management
• Technical SEO: audits, site architecture, experiments, etc.
• Creative SEO: keywords, content strategy, linkbait, etc.
• Conversion Optimization: varied testing, analytics wizardry, etc.
• Openness and curiosity around AI while maintaining critical thinking
• Possess (or acquire) Google Analytics 4 certification
• Organized, meets deadlines, leads others to do the same
• Communicate complex ideas simply and kindly
• Write at a professional level that stays in alignment with the AP Style Guide
• Mastery of tools like Google Workspace, Screaming Frog, Semrush, and Google Tag Manager

Brownie points

• Front-end web development experience (HTML5, CSS3, JavaScript)
• Experience with data scraping, spreadsheet wizardry or other productivity hacks
• Samples of past campaign strategy, execution and outcomes

Compensation

• 15 PTO days and 1 VTO (volunteer time off) day
• 12 paid holidays, including a floating holiday and PTO from Xmas to New Years
• Health, dental, & vision insurance
• Simple IRA with 3% matched by Orbit
• Paid parental leave
• STD/LTD options
• Identity Protection option
• Budget for professional growth
• Salary range: $80K - $95K

Our commitment to an inclusive workplace

Orbit Media provides equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.