Senior Salesforce & MarTech Systems Lead

Alteryx Inc.; United States; Hybrid; USD 150,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Paid parental leave and flexible time

Remote work stipend and home office

Career development support

Job summary

Alteryx Inc. is seeking a Senior Business Systems Analyst to shape the marketing tech stack and Salesforce lead-to-opportunity processes.

You will bridge business goals with technical design across SFDC, Marketo, and related integrations, ensuring data integrity and GDPR/CCPA compliance. You’ll gather requirements, map processes, and deliver user stories and technical specs, partnering with marketing, BD, and sales leadership to drive faster, better decision making.

Qualifications

• 3–5+ years as a Business Systems Analyst focusing on Salesforce and MarTech.
• Deep knowledge of Salesforce Sales Cloud objects and automation tools.
• Experience with Marketo, Pardot/Account Engagement, HubSpot or Eloqua and API integrations.

Responsibilities

• Own Lead-to-Opportunity end-to-end flow across SFDC, Marketo, and integrations.
• Translate business needs into technical requirements, specs, and user stories.
• Lead discovery sessions with marketing, BD, and sales leadership.
• Oversee UAT, test scenarios, and change control for deployments.
• Ensure data quality, GDPR/CCPA compliance, and proper taxonomy.

Skills

Lead-to-Opportunity lifecycle

SFDC/Sales Cloud

MarTech integrations

Agile / Scrum

UAT & testing

Requirement gathering

Communication to tech/business

Tools

Salesforce (SFDC)

Marketo

Pardot/Account Engagement

HubSpot

Eloqua

Job description

Alteryx Inc. is seeking a Senior Business Systems Analyst to shape the marketing tech stack and Salesforce lead-to-opportunity processes.

You will bridge business goals with technical design across SFDC, Marketo, and related integrations, ensuring data integrity and GDPR/CCPA compliance. You’ll gather requirements, map processes, and deliver user stories and technical specs, partnering with marketing, BD, and sales leadership to drive faster, better decision making.