Senior Salesforce Marketing Cloud Lead

robusta

United States

Remote

USD 120.000 - 150.000

Vollzeit

14 Tage+

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Zusammenfassung

RTG is seeking a Salesforce Marketing Cloud Senior (ExactTarget) to lead end-to-end delivery, administration, and optimization of Salesforce Marketing Cloud solutions. The role requires strong technical development and functional marketing automation expertise, enabling collaboration between business stakeholders and technical teams.

You will design personalized customer journeys, manage platform integrations, and deliver scalable omnichannel marketing solutions, while mentoring junior team

Qualifikationen

Bachelor’s degree or equivalent in CS, IS, Marketing, or related field.
5+ years hands-on experience with Salesforce Marketing Cloud / ExactTarget.
Strong techno-functional expertise in marketing automation platforms.
Experience with Journey Builder, Automation Studio, Contact Builder, Email Studio, SQL, AMPscript, API integrations.

Aufgaben

Gather and analyze business requirements for marketing automation and customer engagement initiatives.
Translate business needs into scalable Salesforce Marketing Cloud solutions.
Lead campaign planning, customer journey design, segmentation, and personalization strategies.
Collaborate with marketing, CRM, analytics, and business teams to optimize communications.
Mentor junior team members and support knowledge sharing.

Kenntnisse

Salesforce Marketing Cloud

ExactTarget

Marketing automation

Stakeholder management

SQL

AMPscript

API integrations

Ausbildung

Bachelor’s degree in Computer Science, Information Systems, Marketing, or related field

Tools

Email Studio

Automation Studio

Journey Builder

Contact Builder

Mobile Studio

Triggered Sends

Jobbeschreibung