Senior Salesforce Marketing Cloud Architect

robusta; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Robusta Technology Group (RTG) is seeking a highly skilled Salesforce Marketing Cloud Senior professional to lead the design, implementation, optimization, and management of customer engagement and marketing automation solutions using Salesforce Marketing Cloud and Marketing Cloud Next capabilities.

The ideal candidate will have deep expertise in omnichannel campaign execution, customer journey orchestration, data-driven marketing strategies, and advanced Salesforce ecosystem integrations.

Qualifications

• Bachelor’s degree or higher in a related field.
• 5+ years hands-on experience with Salesforce Marketing Cloud.
• Strong experience with Marketing Cloud Next capabilities and modern customer engagement platforms.
• Expertise with Journey Builder, Automation Studio, Email Studio, SQL, AMPscript, API integrations.

Responsibilities

• Lead the implementation and optimization of Salesforce Marketing Cloud solutions, including Marketing Cloud Next functionalities.
• Design scalable marketing automation architectures aligned with business and customer engagement goals.
• Configure and manage SFMC modules such as Journey Builder, Email Studio, Automation Studio, Mobile Studio, Advertising Studio, and Data Cloud integrations.
• Develop, execute, and optimize multi-channel campaigns across email, SMS, push notifications, and other digital channels.
• Build and maintain customer journeys with advanced segmentation and personalization strategies.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

SQL

AMPscript

API integrations

Education

Bachelor’s degree in CS/IS/Marketing

Tools

CRM

CDP

APIs

Job description

Robusta Technology Group (RTG) is seeking a highly skilled Salesforce Marketing Cloud Senior professional to lead the design, implementation, optimization, and management of customer engagement and marketing automation solutions using Salesforce Marketing Cloud and Marketing Cloud Next capabilities.

The ideal candidate will have deep expertise in omnichannel campaign execution, customer journey orchestration, data-driven marketing strategies, and advanced Salesforce ecosystem integrations.