Senior Salesforce Marketing Cloud Architect

Pacific Life; Charlotte (NC); On-site; USD 168,000 - 205,000; Full time

Benefits offered by this job

Health insurance

401k plan

PTO

Job summary

Pacific Life is seeking a Senior Salesforce Marketing Cloud Engineer to join the Salesforce Center of Excellence. You will design, implement, and optimize customer journeys, manage data integrations, and guide marketing technology roadmaps.

You will collaborate with leaders and engineers to elevate engagement strategies, ensure compliance, and mentor teammates across the organization.

Qualifications

• 7+ years of hands-on Salesforce Marketing Cloud experience.
• Expert-level knowledge of Email Studio, Content Builder, Journey Builder, Automation Studio, Contact Builder, audience segmentation, and subscriber management.
• Strong SQL development skills for complex audience creation and data management.
• Experience with AMPscript, Server-Side JavaScript (SSJS), Marketing Cloud APIs, CloudPages, and automation development and troubleshooting.
• Proven experience designing, implementing, andoptimizingenterprise-scale marketing automation and customer journey solutions.
• Strong understanding of data architecture, integration patterns, and customer identity management.
• Exceptional communication skills with the ability to engage both senior business leaders and highly technical engineering teams.
• Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM

Responsibilities

• Lead the architecture, design, development, and optimization of Salesforce Marketing Cloud solutions.
• Serve as a trusted advisor to marketing leadership and business stakeholders, helping shape customer engagement strategies and technology roadmaps.
• Design and implement sophisticated customer journeys, triggered communications, segmentation strategies, and marketing automation processes.
• Build scalable integrations between Marketing Cloud, Salesforce CRM, Data Cloud, and enterprise data platforms.
• Define technical standards, governance, security controls, and best practices for the Marketing Cloud platform.
• Collaborate with architects, data engineers, and product teams to deliver enterprise-scale marketing capabilities.
• Evaluate emerging Salesforce technologies and recommend innovative solutions that improve customer engagement and operational efficiency.
• Mentor developers, administrators, and technical team members while helpingestablishplatform excellence across the organization.

Skills

Salesforce Marketing Cloud

SQL

AMPscript

SSJS

Data Cloud

Marketing Cloud APIs

Tools

Email Studio

Content Builder

Journey Builder

Automation Studio

Contact Builder

Snowflake

MuleSoft

Job description

Pacific Life is seeking a Senior Salesforce Marketing Cloud Engineer to join the Salesforce Center of Excellence. You will design, implement, and optimize customer journeys, manage data integrations, and guide marketing technology roadmaps.

You will collaborate with leaders and engineers to elevate engagement strategies, ensure compliance, and mentor teammates across the organization.