Senior Salesforce CRM Manager

Coulter Services; Waltham (MA); On-site; USD 150,000 - 210,000; Full time

Job summary

Coulter Services in Massachusetts seeks a Senior Manager, Commercial Systems & Salesforce to lead design, governance, and optimization of Salesforce and related sales/marketing systems for the Energy & Utilities sector. You will partner with Sales and Business Development to own CRM strategy, roadmap, and data integrity, turning commercial needs into scalable solutions.

You will oversee data quality, integrations with forecasting, pricing, and reporting tools, define KPIs, and deliver analytics

Qualifications

• Requires strong Salesforce and commercial systems leadership.
• Ability to translate business requirements into scalable technical solutions.
• Expertise in integrations, data management, and performance analytics.
• Leadership skills with vendor and team management.
• Commitment to a safety-focused, collaborative culture.

Responsibilities

• Own CRM strategy, roadmap, and governance to support sales and marketing performance
• Ensure data quality and integrity across Salesforce and related systems
• Oversee integrations with forecasting, pricing, and reporting tools
• Define KPIs and deliver analytics that improve revenue growth, margin, and operational excellence
• Manage a small team and coordinate with vendors
• Champion user adoption through enablement and best practices

Skills

Salesforce leadership

Requirements translation

Integrations & data analytics

Team leadership

Safety culture

Tools

Salesforce

Job description

Senior Manager, Commercial Systems & Salesforce Lead the design, optimization, and governance of Salesforce and adjacent sales/marketing systems for the Energy & Utilities business. Partner with Sales and Business Development to own CRM strategy, roadmap, and data integrity, translating commercial needs into scalable solutions.

Key Responsibilities

• Own CRM strategy, roadmap, and governance to support sales and marketing performance
• Ensure data quality and integrity across Salesforce and related systems
• Oversee integrations with forecasting, pricing, and reporting tools
• Define KPIs and deliver analytics that improve revenue growth, margin, and operational excellence
• Manage a small team and coordinate with vendors
• Champion user adoption through enablement and best practices

Qualifications & Skills

• Strong Salesforce and commercial systems leadership experience
• Ability to translate business requirements into scalable technical solutions
• Expertise in integrations, data management, and performance analytics
• Leadership skills with vendor and team management
• Commitment to a safety-focused, collaborative culture