Senior Sales Operations Analyst

Ibotta, Inc.; Denver (CO); Hybrid; USD 92,000 - 107,000; Full time

Benefits offered by this job

Competitive pay

Benefits package (medical, dental, and

Employee Stock Purchase Program

401k match

Relocation support

Job summary

Ibotta, Inc. in Denver, CO is seeking a Senior Sales Operations Analyst to be the analytical backbone of the sales org, building quota models, pipeline visibility, and AI-augmented insights.

This hybrid role requires 3 in-office days weekly and relocation support for the right candidate. With 5+ years in Sales/Revenue Operations, you will drive forecasting, dashboards, and process improvements across Sales, Finance, and Operations, leveraging Salesforce, Looker/Power BI, and AI tools to scale

Qualifications

• 5+ years of experience in Sales Operations, Revenue Operations, or similar analytical role.
• Proven quota modeling experience including territory planning and attainment analysis.
• Advanced proficiency in Excel / Google Sheets with complex formulas and scenario modeling.
• Hands-on experience with Salesforce CRM to write and interpret reports/dashboards.
• Experience with at least one BI/visualization tool (Tableau/Looker/Power BI).
• Experience using AI/LLM tools (Claude/ChatGPT) to accelerate analysis or reporting.
• Familiarity with SQL for ad hoc data extraction.
• Exposure to CPQ tools or sales methodology frameworks (MEDDIC, SPICED).

Responsibilities

• Lead quota-setting processes considering market potential, performance history, and hiring plans.
• Model impacts of headcount changes, territory realignments, and plan design on attainment.
• Provide scenario analyses for annual and mid-year planning cycles for sales leadership and Finance.
• Own weekly pipeline and forecast reporting for all sales segments; deliver insights to VP-level stakeholders.
• Build and maintain dashboards in Salesforce, Looker, and BI tools; surface pipeline health trends.
• Develop AI/ML-assisted forecasting models to improve accuracy and reduce cycle time.
• Translate data findings into executive-ready presentations and narratives.

Skills

Quota modeling

Sales operations

Excel / Google Sheets

Salesforce CRM

BI tools (Tableau/Looker/Power BI)

AI / LLM tools

SQL

CPQ tools / MEDDIC/SPICED

Tools

Tableau

Looker

Power BI

Job description

Ibotta is seeking a Senior Sales Operations Analyst to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. In this role, you will be the analytical backbone of our sales organization - building quota models and delivering the pipeline visibility our GTM leadership needs to make confident decisions. You will also help modernize how the team works, using AI and automation to accelerate analysis, reduce manual effort, and scale our insights. You will work cross-functionally with Sales, Finance, and Sales Operations to design and scale the processes that drive predictable, efficient growth.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing:

Quota Modeling & Planning

• Lead quota-setting processes, factoring in market potential, historical performance, and hiring plans
• Model the impact of headcount changes, territory realignments, and plan design variations on overall attainment
• Support annual and mid-year planning cycles by providing scenario analyses for sales leadership and Finance

Pipeline Reporting & Forecasting

• Own weekly pipeline and forecast reporting for all sales segments; deliver insights to VP-level stakeholders
• Build and maintain dashboards in Salesforce, Looker, and Claude
• Identify pipeline health trends - coverage ratios, stage conversion rates, velocity, and deal slippage - and surface actionable insights
• Partner with sales managers on call prep and forecast hygiene, drive CRM data quality initiatives
• Develop and refine statistical and AI/ML-assisted forecasting models to increase accuracy and reduce cycle time

Sales Analytics & Process Improvement

• Analyze rep and segment productivity metrics (ramp time, activity benchmarks, win rates) and recommend operational improvements
• Support territory design and account segmentation projects
• Translate complex data findings into clear, executive-ready presentations and narratives

AI & Automation

• Leverage AI and LLM-based tools to accelerate ad hoc analysis, automate recurring reporting, and draft executive-ready narratives
• Identify, evaluate, and pilot AI-powered tools and workflows that improve the efficiency and scalability of the Sales Operations function
• Design repeatable, AI-assisted processes that reduce manual reporting effort and shorten turnaround times, and help upskill the broader team on their use

• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

What we are looking for:

• 5+ years of experience in Sales Operations, Revenue Operations, or a closely related analytical role
• Proven quota modeling experience, including territory planning and attainment analysis
• Advanced proficiency in Excel / Google Sheets (complex formulas, pivot tables, scenario modeling)
• Hands-on experience with Salesforce CRM; ability to write and interpret SFDC reports and dashboards
• Experience with at least one BI or visualization tool (Tableau, Looker, Power BI, or similar)
• Demonstrated experience using AI / LLM tools (e.g., Claude, ChatGPT, Gemini) to accelerate analysis, reporting, or communication in a professional setting
• Excellent communication skills - able to distill complex analyses into clear business narratives
• High attention to detail and comfort managing multiple deadlines simultaneously

• Familiarity with SQL for ad hoc data extraction and manipulation
• Experience with statistical, predictive, or AI/ML-based forecasting models
• Prompt engineering skills or experience building repeatable AI-assisted workflows (e.g., automating reporting or analysis pipelines)
• Experience with AI features embedded in CRM or BI platforms (e.g., Salesforce Einstein, Tableau Pulse)
• Exposure to CPQ tools or sales methodology frameworks (MEDDIC, SPICED, etc.)

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
• Base compensation range: $92,000 - $107,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
• Applicants must be currently authorized to work in the United States on a full-time basis.
• Applicants are accepted until the position is filled.
• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice

Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.