Senior Sales Manager, Specialty Retail

Coca-Cola HBC; Atlanta (GA); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company seeks a Sales Account Manager to manage national customers in the On-Premise Specialty Retail and Healthcare sectors. The role involves strategic sales planning, relationship management, and executing client-specific business strategies to drive growth. The ideal candidate will have 3-5 years of experience and a Bachelor's degree, with a focus on fostering strong customer relationships.

Benefits

Medical and financial benefits

Exposure to iconic brands

Diverse customer interactions

Qualifications

• 3-5 years of successful sales account management experience.
• Strong knowledge of bottler ordering and delivery operations.
• On-premise experience preferred.

Responsibilities

• Manage multiple national customers in retail and healthcare channels.
• Conduct regular business reviews and build strong customer relationships.
• Strategic assessment and execution of beverage strategies.

Skills

Leadership

Influencing

Business Planning

Relationship Building

Strategic Thinking

Account Management

Data Analysis

Communication

Negotiation

Project Management

Education

Bachelor’s Degree

Job description

The position will manage multiple national customers in the On-Premise Specialty Retail and Healthcare channels. A critical component of this role is selling all package forms of the portfolio to customers. Responsibilities include managing all aspects of customer’s businesses including strategic assessment of the business, sales forecasting, conducting regular business reviews, managing senior-level relationships, and effectively activating and implementing the beverage strategy.

What You’ll Do for Us

• Conduct regular business reviews with customers to build and maintain strong relationships with key members of the customer's organization, reaffirm strategies linked to needs, and steward the business, operational, and/or personal value created for the customer by The Coca-Cola Company.

• Meet with senior-level buyers to build relationships and gain their support and commitment to various initiatives/programs.

• Partner with bottlers and cross-functional team members (CAT, Finance, Marketing, etc.) to develop programs to grow categories within the customer base.

• Coordinate and manage customer-specific projects (e.g., large-scale cooler deployments) to ensure timely and accurate execution.

• Activate The Coca-Cola Company System (e.g., cross-functional team members, segment resources) to develop and implement business plan/solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.

• Vision and strategic thinking to anticipate future needs and recommend business building ideas that will drive the business.

• Relationship management (suppliers, contractors, bottlers) knowledge of third-party supplier/contractor culture/core competencies.

• Annual Business planning and management: Ability to prepare, implement, influence, and execute collaborative annual business plans.

• Supplier performance management: Knowledge of supplier capabilities and performance to enhance and manage relationships (specifically foodservice distributor suppliers).

• Project Management: Ability to lead, prioritize, collaborate, and execute complex projects.

• Negotiating: Seek alternatives and recommend best solutions that gain all parties support and lead to win-win results.

• Managing contracts and agreements: Ability to evaluate, write and interpret contractual agreements to ensure alignment and compliance with applicable legal relationship requirements.

Qualification & Requirements

Related Work Experience:

At least 3-5 years of successful sales account management.

Education: bachelor’s degree

Technical/Functional Skills:

• In-depth knowledge of bottler ordering and delivery operations.

• Demonstrated personal leadership skills and influencing capability

• On-premise experience preferred.

Location - Virtual (Home Based) in Midwest - Chicago, Minneapolis, Cincinnati, Detroit, Milwaukee

Travel - Approximately 25%

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, are offered.

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.

• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:

Leadership; Influencing; Business Planning; Relationship Building; Strategic Thinking; Business Reviews; Financial Acumen; Account Management; Analytical Thinking; Relationship Management; Sales; Data Analysis; Communication; Contract Negotiations; Project Management; National Account Sales; Vision Planning; Negotiation; Taking Initiative; Cross-Functional Teamwork