Senior Sales Manager

hriproperties; Richmond (VA); On-site; USD 70,000 - 110,000; Full time

Job summary

HRI Properties' Richmond hotel seeks a Senior Sales Manager responsible for selling guestrooms in assigned market segments and supporting the sales and catering team to meet budget targets. This role requires building relationships, conducting calls, site inspections, and generating leads to drive occupancy and revenue.

They will negotiate contracts, coordinate with operations to ensure guest satisfaction, travel for outside calls, and participate in strategy development to maximize market share

Qualifications

• Experience in hotel or hospitality sales and revenue management.
• Ability to develop and manage relationships with accounts and stakeholders.
• Strong communication and negotiation skills.

Responsibilities

• Sell guestrooms for assigned market segments and meet or exceed monthly/ annual sales targets.
• Coordinate with Director of Revenue and Director of Sales to optimize revenue opportunities.
• Conduct weekly sales calls, attend trade shows, and develop new business opportunities.

Job description

250 rooms | 17,634 sq. ft. total event space across 13 meeting rooms

Amenities include: on-site restaurants (La Grotta, 1885 Café & Market), lobby bar (Gather & Hem), indoor pool, fitness center, EV charging, banquet & meeting support.

Located in the heart of Virginia's capital in the historic Miller & Rhoads building, this hotel is just steps from the Richmond Convention Center and Virginia State Capitol. Blending historic charm with modern amenities, it provides an engaging downtown environment for hospitality professionals serving both business and leisure travelers.

Pay Range:

$0.00-$0.00The Senior Sales Manager has overall responsibility for selling guestrooms for an assigned market segment(s). The Senior Sales Manager will assist the sales and catering team in meeting or exceeding the hotel's budgeted financial targets. The Senior Sales Manager is also responsible for meeting their assigned monthly sales goals.

JOB DUTIES

• Assist sales and catering team in achieving and exceeding budgeted goals in guestroom revenue, profit and occupancy for the total hotel
• Effectively communicate with Director of Revenue and Director of Sales to review opportunities that impact revenue goals
• Conduct weekly sales calls to existing and new accounts, as well as uncover new business in assigned market segment(s)
• Build and strengthen relationships with existing and new accounts to enable future bookings. Activities include sales calls, entertainment, trade shows, etc.
• Travel locally to conduct outside calls, promote the hotel and review competition reader boards to develop leads
• Generate leads and new business through internet searches, telephone and email solicitations, mailings, referrals, networking, trade shows, professional and community organizations, sales, blitzes, etc.
• Arrange site inspections of the hotel for new accounts
• Maintain accurate sales records in the hotel sales system to provide complete history, ensure future and current quality of service and enhance future prospects
• Respond to all sales inquiries within 24 business hours
• Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence)
• Responsible for negotiating sales contracts and the implementation and set up as required
• Analyze historical, current and future hotel/market trends and develop strategies to maximize occupancy and average rate of hotel through creative and selective selling
• Assist in the development of the annual budget and quarterly owner reviews
• Participate in management meetings to discuss budget, forecast and rate
• Be actively involved with assisting the Sales leader in any training, mentoring, strategy development, implementation, and execution within the sales department
• Partner with operations team to coordinate customer specifications, effectively respond to customer issues and comments to ensure customer satisfaction
• Participate in hotel weekly staff meeting, if applicable
• Adjust work schedule as needed to meet the business demands, which may include hours in early morning, evening and/or weekend hours
• Other duties as assigned

HRI is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements .