Sales Manager

HRI Hospitality; Richmond, Northern (VA, KY); Hybrid; USD 58,000 - 78,000; Full time

Job summary

HRI Hospitality is seeking a Sales Manager in Richmond to drive guestrooms sales across assigned market segments. You will support the sales team in meeting budgeted targets and play a key role in achieving monthly sales goals.

The role requires 2+ years of sales experience, strong communication, and the ability to develop leads, negotiate contracts, and close deals. Local travel and collaboration with the Director of Sales are essential for success.

Qualifications

• Education: College degree or High School Diploma with related experience
• Experience: 2+ years sales experience
• Must read, write, and understand English; strong communication skills

Responsibilities

• Sell guestrooms for assigned market segment
• Meet or exceed monthly sales goals
• Conduct weekly sales calls to existing and new accounts
• Build and strengthen relationships with accounts for future bookings
• Travel locally for outside calls and promotions
• Generate leads through internet, calls, and referrals
• Prepare proposals and contracts; respond to inquiries within 24 hours
• Coordinate with sales leadership to maximize revenue and occupancy

Skills

English proficiency

Verbal & written communication

Negotiation

Lead generation

Organization

Computer skills

Team player

Customer service

Attention to detail

Education

College degree or high school diploma

Tools

Microsoft Office

Delphi

Job description

250 rooms | 17,634 sq. ft. total event space across 13 meeting rooms Amenities include: on-site restaurants (La Grotta, 1885 Café & Market), lobby bar (Gather & Hem), indoor pool, fitness center, EV charging, banquet & meeting support. Located in the heart of Virginia’s capital in the historic Miller & Rhoads building, this hotel is just steps from the Richmond Convention Center and Virginia State Capitol. Blending historic charm with modern amenities, it provides an engaging downtown environment for hospitality professionals serving both business and leisure travelers.

Pay Range: $58,000.00-$78,000.00

JOB SUMMARY

The Sales Manager has overall responsibility for selling guestrooms for an assigned market segment(s). The Sales Manager will assist the sales team in meeting or exceeding the hotel’s budgeted financial targets. The Sales Manager is also responsible for meeting assigned monthly sales goals.

MINIMUM REQUIREMENTS

• Education: College degree or High School Diploma with related experience
• Experience: Previous sales experience minimum 2+years’ experience

Skills and Knowledge

• Must be able to read, write, and understand English
• Excellent verbal and written communication skills including leading and participating in formal presentations
• Strong negotiation skills as well as the ability to cultivate leads, build relations, and close the deal
• Strong organizational skills with the ability to handle multiple tasks in a fast-paced environment
• Strong computer skills. Microsoft Office, Delphi, other programs as it pertains to this position
• Ability to work as part of a team
• Strong desire to deliver high quality of customer service
• Detail oriented and organized as it pertains to accuracy and efficiency
• Good personnel and management and organizational skills

JOB DUTIES

• Assist sales team in achieving and exceeding budgeted goals in guestroom revenue, profit and occupancy for the total hotel
• Effectively communicate with Director of Sales and/or Director of Revenue to review opportunities that impact revenue goals
• Conduct weekly sales calls to existing and new accounts, as well as uncover new business in assigned market segment(s)
• Build and strengthen relationships with existing and new accounts to enable future bookings. Activities include sales calls, entertainment, trade shows, etc.
• Travel locally to conduct outside calls, promote the hotel and review competition reader boards to develop leads
• Generate leads and new business through internet searches, telephone and email solicitations, mailings, referrals, networking, trade shows, professional and community organizations, sales, blitzes, etc.
• Arrange site inspections of the hotel for new accounts
• Maintain accurate sales records in the hotel sales system to provide complete history, ensure future and current quality of service and enhance future prospects
• Respond to all sales inquiries within 24 business hours
• Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence)
• Responsible for negotiating sales contracts and the implementation and set up as required
• Analyze historical, current and future hotel/market trends and develop strategies to maximize occupancy and average rate of hotel through creative and selective selling
• Assist in the development of the annual budget and quarterly owner reviews
• Participate in management meetings to discuss budget, forecast and rate
• Partner with operations team to coordinate customer specifications, effectively respond to customer issues and comments to ensure customer satisfaction
• Participate in hotel weekly staff meeting, if applicable
• Adjust work schedule as needed to meet the business demands, which may include hours in early morning, evening and/or weekend hours
• Other duties as assigned

HRI is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job-related requirements.