Senior Sales Manager

Lake Austin Spa Resort; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health and wellness benefits

Paid time off and holidays

Employee spa discounts

Employee recognition and wellness

Job summary

Lake Austin Spa Resort is seeking an experienced Senior Sales Manager to drive new group business and expand relationships across luxury market segments. The role covers prospecting through contract execution and hands off to the Events team for on-site planning.

The ideal candidate is a self-motivated sales professional with experience in luxury hospitality and a track record of meeting revenue goals. Key responsibilities include managing the full sales process, cultivating key accounts, and

Qualifications

• 2–5 years of progressive hospitality sales experience, preferably in luxury resort, destination resort, or group sales.
• Proven success achieving group sales revenue goals.
• Strong negotiation, presentation, and account management skills.
• Excellent verbal and written communication skills.
• Proficiency with CRM systems, Microsoft Office Suite, and hospitality sales software.
• Ability to travel as needed for client meetings, industry events, and sales calls.

Responsibilities

• Prospect, solicit, and secure new group business aligned with the resort's sales objectives.
• Develop and maintain relationships with corporate clients, planners, and travel professionals.
• Manage the sales process from lead generation to proposal development, contract negotiation, and turnover to Events.
• Conduct sales presentations, site visits, familiarization tours, and client meetings.
• Represent the resort at industry events and trade shows; maintain a robust sales pipeline.

Skills

Hospitality sales

Account management

Negotiation

Presentation

Travel readiness

Tools

CRM software

Microsoft Office

Hospitality sales software

Job description

Lake Austin Spa Resort is seeking an experienced Senior Sales Manager to generate new group business and expand relationships within key market segments. This position is responsible for identifying, developing, and closing group sales opportunities including corporate retreats, executive meetings, incentive programs, association business, wellness retreats, and special interest groups.

The Senior Sales Manager will manage the sales process from prospecting through contract execution before transitioning booked business to the Events team for planning and on-site execution. The ideal candidate is a self-motivated sales professional with experience in luxury hospitality, strong relationship-building skills, and a proven ability to achieve revenue goals.

Key Responsibilities

Sales & Business Development

• Prospect, solicit, and secure new group business that aligns with the resort's sales objectives.
• Develop and maintain relationships with corporate clients, meeting planners, third-party partners, and travel professionals.
• Manage the sales process from lead generation through proposal development, contract negotiation, and turnover to the Events team.
• Conduct sales presentations, site visits, familiarization tours, and client meetings.
• Represent Lake Austin Spa Resort at industry trade shows, networking events, and sales missions.
• Maintain an active sales pipeline and consistently meet or exceed established revenue goals.

Revenue Management & Sales Strategy

• Prepare proposals and contracts that balance client needs with revenue objectives in partnership with the Director of Revenue.
• Maintain accurate sales forecasts, account information, and pipeline activity within CRM systems.
• Monitor market trends and competitive activity to identify new business opportunities.
• Collaborate with resort leadership and the Marketing team on sales initiatives and promotional efforts.

Relationship Management

• Build long-term relationships with key accounts and referral partners.
• Represent the Lake Austin Spa Resort brand with professionalism and a thorough understanding of the resort's luxury wellness experience.
• Maintain regular communication with clients to encourage repeat business and referrals.

Qualifications

Required

• Two to five years of progressive hospitality sales experience, preferably in luxury resort, destination resort, or group sales.
• Demonstrated success achieving group sales revenue goals.
• Strong negotiation, presentation, and account management skills.
• Excellent verbal and written communication skills.
• Proficiency with CRM systems, Microsoft Office Suite, and hospitality sales software.
• Ability to travel as needed for client meetings, industry events, and sales calls.

Preferred

• Experience selling luxury wellness resorts, destination retreats, or upscale hospitality experiences.
• Existing relationships within the corporate meetings, incentive travel, or wellness travel markets.
• Experience with Delphi, Salesforce, Opera, Book4Time, or comparable hospitality systems.
• Some experience with event services a big plus! We are a boutique property.

Performance Measures

• Total group revenue contribution
• New account acquisition
• Repeat business and client retention
• Achievement of annual sales goals
• Competitive base salary with incentive opportunity
• Comprehensive health and wellness benefits
• Paid time off and holidays
• Employee spa discounts and booking privileges
• Employee recognition and wellness programs

About Lake Austin Spa Resort

Lake Austin Spa Resort is an award-winning luxury wellness destination recognized for exceptional service, personalized experiences, and a commitment to overall well-being. The Senior Sales Manager plays an important role in expanding the resort's group business while representing a brand known for excellence in hospitality.

Lake Austin Spa Resort is an Equal Opportunity Employer (EOE/M/F/D/V) and participates in E-Verify.

Tired of working inside a space with little to no natural light- your new office will be on Lake Austin with beautiful views.