Senior Sales Automation Analyst – AI-Driven Workflows (Hybrid)

NBCUniversal Intl.; New York (NY); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) plan

Paid leave

Tuition reimbursement

Job summary

NBCUniversal is seeking a Senior Business Analyst, Sales Automation in New York to drive automation across the sales tech stack, including CRM and AI-driven workflows. This full-time role partners with Sales, Operations, Product, Engineering, and Enablement to translate business needs into scalable solutions.

You will own requirements, write user stories, support UAT, and help deliver measurable improvements in seller productivity and process efficiency while maintaining governance and

Qualifications

• Experience supporting workflow automation and CRM/sales tech initiatives.
• Proven ability to gather business requirements and translate into tech specs.
• Experience with Salesforce CRM-enabled sales processes.
• Strong analytical and problem-solving skills using data and user insights.
• Excellent communication and stakeholder management across cross-functional teams.

Responsibilities

• Partner with sales leaders and stakeholders to understand objectives and workflows.
• Gather, analyze, document, and validate requirements for Sales AI, automation, CRM, and workflows.
• Translate needs into user stories, acceptance criteria, and process maps.
• Support product discovery through user research, data analysis, and business insights.
• Identify opportunities to automate end-to-end workflows across Salesforce and marketing tech ecosystem.
• Collaborate with Product, Engineering, Data, and Design through delivery and adoption.
• Analyze adoption metrics and business outcomes to identify improvements.
• Lead UAT planning, test case development, execution, and defect triage.

Skills

Sales automation

CRM workflow

User stories

UAT planning

Stakeholder management

Agile

Data-driven decisions

Education

Bachelor's degree or equivalent

Tools

Salesforce

Microsoft Power Platform

Job description

NBCUniversal is seeking a Senior Business Analyst, Sales Automation in New York to drive automation across the sales tech stack, including CRM and AI-driven workflows. This full-time role partners with Sales, Operations, Product, Engineering, and Enablement to translate business needs into scalable solutions.

You will own requirements, write user stories, support UAT, and help deliver measurable improvements in seller productivity and process efficiency while maintaining governance and