Hybrid Senior Business Analyst, Sales Automation & AI

Nbcuniversal Media, LLC; New York (NY); Hybrid; USD 95,000 - 115,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) matching

Tuition reimbursement

Paid leave

Job summary

NBCUniversal Media, LLC in New York, NY is seeking a Sr. Business Analyst, Sales Automation to drive AI, automation, and workflow capabilities across the Sales and Marketing tech stack.

You will partner with Sales, Operations, Product, Engineering, and Enablement teams to define requirements and deliver scalable solutions that boost seller productivity and business outcomes. The role emphasizes gathering and validating business needs, translating them into actionable user stories, and enabling

Qualifications

• 5+ years of experience in Business Analysis, Product Management, Sales Operations, Revenue Operations, Sales Technology, or a related field.
• Experience supporting workflow automation, AI, CRM, or sales technology initiatives.
• Proven ability to translate business needs into technology solutions.
• Experience with Salesforce and CRM-enabled sales processes.
• Strong analytical and storytelling skills to support prioritization and decisions.
• Experience in Agile or similar product development environments.
• Excellent communication and stakeholder management; Bachelor's degree or equivalent.

Responsibilities

• Gather, analyze, document, and validate business requirements for Sales AI, automation, CRM, and workflow initiatives.
• Translate business needs into user stories, functional requirements, process flows, acceptance criteria, and metrics.
• Collaborate with Product, Engineering, Architecture, Data, and Design teams through delivery.
• Lead UAT planning, test case development, execution, and defect triage.
• Develop process documentation, training materials, and release communications with Enablement teams.
• Support evaluation of AI technologies and automation platforms with governance and security considerations.
• Identify opportunities to simplify and automate end-to-end workflows across Salesforce and related ecosystems.

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

Salesforce Flow

Microsoft Power Platform

CRM platforms

Job description

NBCUniversal Media, LLC in New York, NY is seeking a Sr. Business Analyst, Sales Automation to drive AI, automation, and workflow capabilities across the Sales and Marketing tech stack.

You will partner with Sales, Operations, Product, Engineering, and Enablement teams to define requirements and deliver scalable solutions that boost seller productivity and business outcomes. The role emphasizes gathering and validating business needs, translating them into actionable user stories, and enabling