Senior Retail Media Planner

Procter & Gamble; United States; On-site; USD 110,000 - 165,000; Full time

Job summary

Procter & Gamble is seeking a Senior Retail Media Planner in Cincinnati to lead holistic media plans across TV, OTT, social, digital and audio. You will translate briefs into strategic plans, identify audiences, and partner with agencies to optimize investments while ensuring accurate billing and cross‑functional alignment.

The role requires 5+ years in media planning within a national advertising context, advanced MS Office skills and familiarity with industry tools such as MediaTools,

Qualifications

• 5+ years media agency experience in a media or communications planning role.
• Experience working with clients who have significant national advertising.

Responsibilities

• Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels such as TV, OTT, Social, Digital, Audio, etc.
• Leverage industry planning tools, data, market understanding and a relentless focus on the consumer to conduct audience identification analysis and scenario planning.
• Support ongoing scenario planning, plan changes and authorizations.
• Partner with agency investment teams to plan, execute and optimize media investment across channels/marketplaces.
• Work with agencies to confirm accurate billing and compliance.
• Collaborate closely with Digital Media Buyers for plan inputs and to ensure digital campaigns are executed and optimized in line with brand plans.
• Work successfully across in-house team and key media + creative agencies for full integration of media and communications plans.
• Coach and develop Media Planning Manager

Skills

Media agency experience

National advertising experience

Education

Bachelor’s Degree

Tools

MediaTools

MediaOcean

Prisma

comScore

MRI

Job description

P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide! This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges. We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face.

Job Location

CINCINNATI GENERAL OFFICES

As a Senior Retail Media Planner you will:

• Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels such as TV, OTT, Social, Digital, Audio, etc.
• Leverage industry planning tools, data, market understanding and a relentless focus on the consumer to conduct audience identification analysis and scenario planning.
• Support ongoing scenario planning, plan changes and authorizations.
• Partner with agency investment teams to plan, execute and optimize media investment across channels/marketplaces.
• Work with agencies to confirm accurate billing and compliance.
• Collaborate closely with Digital Media Buyers for plan inputs and to ensure digital campaigns are executed and optimized in line with brand plans.
• Work successfully across in-house team and key media + creative agencies for full integration of media and communications plans.
• Coach and develop Media Planning Manager

Job Qualifications

• Bachelor’s Degree required
• 5+ years media agency experience in a media or communications planning role.
• Experience working with clients who have significant national advertising and experience in Consumer-Packaged Goods and/or other fast-moving, consumer facing spaces are preferred.
• Desire for deeper understanding of media planning and activation as well as the business
• Advanced computer skills (MS Word, Excel, PowerPoint)
• Experience using media-specific software, tools and data (MediaTools, MediaOcean, Prisma, comScore, MRI, agency research and planning tools, etc.)

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.

We are committed to providing equal opportunities in employment.

We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role.

Qualified individuals will not be disadvantaged based on being unemployed. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Job Schedule

Full time

Job Number R000159892

Starting Pay / Salary Range $110,000.00 - $165,300.00 / year

P&G was founded over 180 years ago as a simple soap and candle company. Today, we're the world's largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We've spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.