Performance Marketing Analytics Manager - Health Care

Procter & Gamble; United States; On-site; USD 85,000 - 122,000; Full time

Job summary

Procter & Gamble is seeking an Health Care Performance Marketing Analytics Manager to build and deliver the analytics engine powering our performance marketing. You will drive sales growth, profitability, and talkability for the Health Care portfolio through data-driven insights and scalable analytics capabilities.

You will partner across teams to optimize campaigns on channels including TikTok Shop, translate complex data into clear actions, and continuously improve metrics, tracking, and

Qualifications

• Proven use of technology to add business value.
• Adept at using analytics technologies and tools for solving ad hoc business problems and translating insights into actionable results.
• Excellent written and verbal communication to influence decisions.
• Strong thinking and problem-solving skills with a can-do attitude.
• Ability to handle multiple priorities.

Responsibilities

• Partner to create capability and systems that accelerate brand growth via performance marketing and TikTok Shop across Health Care brands.
• Mine multiple data sources, derive insights, and translate results into simple actions for the business.
• Codify key performance metrics and tracking systems to drive growth.
• Foster a data-based decision culture by analyzing data to identify channel and consumer insights.
• Innovate, test new content and conversion tactics within performance marketing to enable scaled impact.

Skills

Analytics aptitude

Data mining

Communication

Problem solving

Multitasking

Tools

Analytics tools

Job description

Job Location MASON BUS AND INNOVATION CTR Job Description The Health Care Performance Marketing Analytics Manager will build and deliver the analytical engine that powers our performance marketing engine. You will be accountable for driving sales growth, profitability and talkability of the P&G Health Care portfolio. In this role you will gain practical hands-on experience with industry leading analytical tools and technologies. Your passion for Analytics and Insights will be nurtured by our culture of continuous learning and growth. In this role, you will:

• Partner to create capability and systems that accelerate brand growth via performance marketing & TikTok Shop across Health Care brands
• Mine multiple sources of data, deriving impactful insights, and translating complex results or algorithms into simple conclusions that empower the business to act and win with consumers.
• Codify key performance metrics and tracking systems that deliver efficient growth via performance marketing.
• Foster a culture of data-based decision making – analyzing complex data sets to identify channel and consumer insights for brand growth
• Innovate, explore and test new content and conversions tactics within performance marketing channels – continuously optimizing to enable scaled impact

Job Qualifications

• Proven use of technology to add business value
• Adept at using Analytics technologies and tools for solving ad hoc business problems, innovating on potential future solutions, and working with technology to translate your innovations into robust, scaled, analytic solutions and actionable insights
• Excellent written and verbal communication skills to influence others to act
• Possess strong thinking/problem-solving skills which can be applied to business processes with a 'can-do' attitude
• Proven capability to handle multiple priorities
• Demonstrated passion for leveraging new digital, data, and AI capabilities to drive business growth and transform our ways of working

At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.

Starting Pay/Salary Range: $85,000 – $122,200 Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case.

Total rewards at P&G include salary + bonus (if applicable) + benefits.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role.

Procter & Gamble participates in E-Verify.

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process.

Job Schedule Full time

Job Number R000158202

Job Segmentation Entry Level Starting Pay / Salary Range $85,000.00 - $122,200.00 / year

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.