Senior Retail Media Activation Lead - Data-Driven, Hybrid

Mars; Franklin (VA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Company bonus

Mars University access

Job summary

Mars is seeking a Sr. Activation Manager to own end-to-end planning and optimization of retail media, aligning investments with brand and business goals. You will drive data analytics, dashboards, and internal storytelling to inform strategy and investment decisions.

The role partners with brand, sales, and analytics teams, leads cross-functional projects, and focuses on maximizing performance across Amazon media while navigating a fast-paced retail environment.

Qualifications

• Bachelor's degree or equivalent work experience.
• 5+ years in shopper/retail media, planning/execution, or customer management.
• Amazon experience preferred; strong data analytics foundation.

Responsibilities

• Plan, activate, pace, and optimize display media to hit KPIs and priorities.
• Leverage performance data to optimize campaigns and investments.
• Lead AMC analytics, audience development, and measurement frameworks.
• Build dashboards and storytelling for leadership and partners.
• Collaborate with retailers, agencies, and cross-functional teams.

Skills

Data analytics

Budget management

Retail media

Campaign planning

Agency management

Customer management

Education

Bachelor's degree

Tools

MMM Modeling

Job description

Mars is seeking a Sr. Activation Manager to own end-to-end planning and optimization of retail media, aligning investments with brand and business goals. You will drive data analytics, dashboards, and internal storytelling to inform strategy and investment decisions.

The role partners with brand, sales, and analytics teams, leads cross-functional projects, and focuses on maximizing performance across Amazon media while navigating a fast-paced retail environment.