Amazon Retail Media Strategy & Analytics Lead

Mars, Incorporated and its Affiliates; Franklin (TN); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Mars, Incorporated and its Affiliates is seeking a Sr. Activation Manager to own end-to-end planning, execution, and optimization of retail media across Amazon.

You will translate business priorities into actionable plans, develop dashboards, and share performance storytelling to guide investment decisions and drive growth. You will lead Amazon ad relationships, oversee display media execution, and collaborate with shopper marketing teams and cross-functional partners to align strategic

Qualifications

• The candidate has a Bachelor's degree or equivalent experience.
• 5+ years in shopper/retail media, digital agency retail, or large CPG roles; Amazon experience preferred.
• Strong data analytics and measurement skills (MMM).
• Budget management and experience in retail media campaigns.

Responsibilities

• Planning and execution of display media to meet business objectives and core KPIs.
• Data-driven decision making to optimize campaigns and investment strategy.
• Lead advanced analytics initiatives including AMC use cases and measurement frameworks.
• Build and maintain dashboards and performance storytelling for leadership and cross-functional partners.
• Collaborate with retailers and agencies to create joint plans and unlock opportunities.
• Work cross-functionally with brand, sales, finance, analytics, and agency teams.

Skills

Data analytics

Budget management

Retail media

Agency management

Amazon experience

Education

Bachelor's degree in related field

Tools

AMC Modeling

Dashboards

Job description

Mars, Incorporated and its Affiliates is seeking a Sr. Activation Manager to own end-to-end planning, execution, and optimization of retail media across Amazon.

You will translate business priorities into actionable plans, develop dashboards, and share performance storytelling to guide investment decisions and drive growth. You will lead Amazon ad relationships, oversee display media execution, and collaborate with shopper marketing teams and cross-functional partners to align strategic