Senior Retail Media Activation Lead (Hybrid)

Mars Incorporated; Franklin (TN); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Bonus

Mars University access

Competitive salary

Job summary

Mars Incorporated in the Nashville metro area seeks a Sr. Activation Manager, Amazon, to own end-to-end retail media planning, execution, and optimization across search, display, and targeted coupons, aligning investment with brand and business objectives.

The role emphasizes advanced analytics, AMC use cases, dashboard development, performance storytelling, and collaboration with brand, sales, finance, analytics, and agencies to drive growth. Hybrid in-office with some remote work.

Qualifications

• Bachelor's degree or equivalent work experience in a related field.
• 5+ years in shopper/retail media, digital agency retail media, or large CPG/customer management; Amazon experience preferred.
• Strong data analytics foundation with measurement tools like MMM.
• Budget management and campaign planning/execution experience.
• Agency & customer management experience.

Responsibilities

• Plan, activate, and optimize display media to meet objectives and KPIs.
• Translate business priorities into cross-channel media strategies.
• Develop advanced analytics initiatives and dashboards.
• Collaborate with retail partners and internal teams to drive mutual value.
• Lead cross-functional projects and influence stakeholders.
• Tell performance stories to leadership with clear insights.

Skills

Retail media strategy

Data analytics

Budget management

Agency & customer management

Amazon / eCommerce experience

Education

Bachelor's degree in related field

Tools

MMM Modeling

Dashboarding tools

Job description

Mars Incorporated in the Nashville metro area seeks a Sr. Activation Manager, Amazon, to own end-to-end retail media planning, execution, and optimization across search, display, and targeted coupons, aligning investment with brand and business objectives.

The role emphasizes advanced analytics, AMC use cases, dashboard development, performance storytelling, and collaboration with brand, sales, finance, analytics, and agencies to drive growth. Hybrid in-office with some remote work.