Senior Research Analyst — Strategic Insights & Innovation

Crossroads Church; Cincinnati (OH); On-site; USD 70,000 - 100,000; Full time

Job summary

Crossroads Church is seeking a Senior Research Analyst to lead quantitative and qualitative studies, informing ministry decisions and program development. You will own research designs, oversee how insights drive strategy, and partner with Marketing, Site Teams, Site Support, and Leadership to maximize impact.

You will also guide volunteer efforts, teach robust methods, and help cross-functional teams adopt new product and program innovations across multiple sites.

Qualifications

• 5+ years experience with primary research (quantitative and qualitative).
• Experience with surveys, interviews, A&U, segmentation, conjoint, focus groups, ethnographies, brand health, and VOCR programs.
• Proficient in creating sample compositions for surveys.
• Experience with product innovation frameworks and user experience testing.
• Knowledge of research/data tools: Qualtrics, Decipher, Excel, SPSS, JMP, etc.

Responsibilities

• Analyze data to inform strategic ministry choices and improve programs.
• Develop new research approaches to answer key ministry questions.
• Produce documentation, trainings, reports, and presentations for methods and projects.
• Advise and consult ministry teams on research objectives and educate on methods.
• Perform research tasks from design to delivery and influence strategy with partners.

Skills

Primary research

Surveys

Interviews

A&U

Segmentation

Conjoint

Focus groups

Ethnographies

Voice of the Customer

UX testing

Product innovation

Data tools

Education

Bachelor's degree in Marketing, Psychology, Economics, Statistics, Business

Tools

Qualtrics

Decipher

Excel

SPSS

JMP

Job description

Crossroads Church is seeking a Senior Research Analyst to lead quantitative and qualitative studies, informing ministry decisions and program development. You will own research designs, oversee how insights drive strategy, and partner with Marketing, Site Teams, Site Support, and Leadership to maximize impact.

You will also guide volunteer efforts, teach robust methods, and help cross-functional teams adopt new product and program innovations across multiple sites.